The term “millennial” was certainly one of 2015’s biggest buzzwords. After all, this demographic, born between 1980 and 2000, make up about a quarter of the U.S. population. And if you’ve been hearing about millennials a lot more recently, it may be because this demographic, which exceeds the baby-boom generation in terms of numbers and is three times the size of Gen X, poses as a serious purchasing powerhouse in 2016 and beyond.
According to Forbes, millennials, aka Generation Y, will collectively spend $200 billion annually starting in 2017, so gaining the attention of this demographic is top on many marketers’ 2016 to-do lists.
But how does a company get millennials — a demographic known for its short attention span — to pay attention to and engage with its content? The one word on every marketer’s minds right now is video. We came across Animoto’s 2015 Video Marketing Cheat Sheet and loved the way the infographic laid out where and why video should be integrated into businesses’ marketing strategies. Here are some of our favorite findings to help shape your video marketing strategies in 2016.
Originally published on MarketingLand.com on November 6, 2015.
Rapt Media CEO Erika Trautman explores research that shows how authenticity, choice and control are key factors for successful engagement with Millennials.
Digital technology has revolutionized consumer behavior, but many marketers still rely on old interruption marketing techniques designed for the days of the 30-second TV spot: break consumers’ screen activity with a message or an offer, do it often enough and expect them to buy.
Is anyone surprised that traditional online advertising just isn’t performing like it used to? Millennials, who represent almost a quarter of the total market, grew up listening to the noise and know how to block it out. Digital banner ads are invisible to Millennials, just as pre-roll ads before videos are just something new to ignore.
If you weren’t able to make it to Pier 92 for Conductor’s C3 conference last week, you missed an interesting evolution in the world of content and search marketing. Our sales team was lucky enough to attend the C3 marketing event, which is the only event dedicated to helping you master the art, science and strategy of marketing to your customers organically. It was an incredible opportunity to put our heads together with other like-minded marketers who are trying to push the envelope in developing content.
The focus of the modern-day search marketer isn’t on how to understand and manipulate Google’s latest search algorithm but instead is squarely on the importance of storytelling, engagement, and the mantra that content truly is king. Here’s a recap of our important takeaways from the conference.
Interactive content is more than an industry buzzword, but many brands are still struggling to define its real value. Why should you move from passive content to interactive content? Why interactive content? Three simple reasons: Boost engagement, increase brand loyalty, and give your audience a reason to spend more time on your website. This article from Forbes shares one perspective on these reasons, and here’s why we think they’re worth paying attention to.
Last week, two of the greatest minds in interactive content (at least in our honest opinion) came together to share their thoughts on how to stop talking at your audience and start interacting with them. These two creative talents — our very own VP of Product, Caleb Hansen, and Boombox’s Chief Evangelist, Owen Fuller — hosted the webinar, “Interactive Content is the ‘New Content’: Start Involving, Stop Ignoring,” and had a great dialogue on the death of passive content and the importance of making your content interactive. If you weren’t able to attend the webinar, here are some of the highlights.
Are brands creating content that’s actually reaching and engaging millennials? Sure, marketing and ad professionals have endlessly opined on the best way to reach the mysterious and infamously short-attention-spanned millennial audience, but we believe there’s a key to engaging this group. In a recent CMO.com article, aptly titled “Is Your Brand Personal Enough For Millennials?,” contributor Luis Gallardo hits the nail on the head.
Gallardo’s perspective on driving engagement stood out to us because it touched on an aspect of engagement that we strongly believe in: personalization.