One of the features that sets Rapt Media’s interactive video technology apart from others is the ability to integrate video with marketing automation systems (MAS), such as Eloqua, Marketo, and Hubspot. We know that the concept can be a little much to wrap your head around, which is why we invited our VP of Product, Caleb Hanson, to the whiteboard to explain the power of integrating marketing automation with interactive video.
In this interactive marketing automation video, you’ll learn:
- How to gain insights about your customers through video
- How video interactions can be passed to marketing automation systems
- How video helps inform marketing campaigns, workflows, lead scoring, and fields
- How Rapt Media integrates with Eloqua, Marketo, and Hubspot
- The benefits of marketing automation systems
After the blood, sweat, and tears that come from pioneering a new technology have been wiped away, there comes a point when it’s time to get serious about raising awareness and building demand. For Rapt Media, that time has come – and it’s also the theme of the second episode of our interactive web series, “Storytelling 2.0.”
We are putting the spotlight on Episode 2, which focuses on a decision that many companies face: do you hire an agency to support marketing efforts, or do you build a team to do it all in-house? Explore with Rapt Media the advantages and disadvantages in hiring an agency vs. staying in-house, meet the agencies being considered, and learn how these potential partners could help with everything from developing a marketing strategy to website redesign.
Experts in content marketing & interactive video
Forrester Research is an expert when it comes to content marketing, and Rapt Media is a leader in interactive video, so, it only makes sense that these two companies partner to discuss how big brands can build better relationships with customers through valuable video content.
Reaching mobile consumers
Join Forrester Research Senior Analyst Ryan Skinner and Rapt Media CEO and Co-Founder Erika Trautman as they host an upcoming live webinar on how to reach today’s mobile consumers in a world of abundant content and shifting consumer behavior. The hour-long webinar, Reach, Engage, & Convert with Interactive Video, will take place on Wednesday, April 8 at 10 a.m. PT / 1 p.m. ET.
Join our live webinar on Wed, April 8 @ 1PM EST and learn…
“Consumers, specifically millennials, are accustomed to being surrounded by an endless amount of data, being in control of what they consume, and choosing how they consume content – whether it’s via mobile, tablet, or desktop,” said Trautman. “This shifting consumer behavior is important to every brand, and we’re looking forward to discussing how they can get and stay ahead of it.”
In this live webinar, viewers will learn:
Last week, in addition to announcing the launch of “Storytelling 2.0,” Rapt Media’s interactive video Web series, Rapt Media also announced a partnership with publishing giant Condé Nast to enhance both Condé Nast Entertainment’s original digital video programming as well as its advertising offerings.
If you’re unfamiliar with Condé Nast Entertainment (CNÉ), it’s a division of Condé Nast that focuses on the development, production, and distribution of original TV, feature film, and digital video offerings based on the company’s iconic media brands, such as Wired, Vogue, GQ, and Vanity Fair.
Together, Rapt Media and CNÉ will create interactive, first-of-its-kind digital video content for CNÉ’s premium media brands in several of CNÉ’s digital video series. These videos will run on CNÉ’s The Scene, the industry’s first platform devoted to curating and showcasing premium digital-first video content from CNÉ and traditional and new media companies.
Today, we’re thrilled to announce the launch of “Storytelling 2.0,” a first-of-its-kind interactive video series, which allows users to interact with a behind-the-scenes view of how Rapt Media, its customers, and its partners are using interactive video for their own marketing efforts.
“Like every company, to make our vision a reality we have some serious business decisions to make, and the challenges that we’re facing here at Rapt Media are probably very similar to the challenges you’re facing inside your own marketing department or at your agency,” said Rapt Media CEO and Co-Founder Erika Trautman in the first episode, “Hello, World. Welcome to Rapt Media.”
Over the next several months we’re going to show you how we tackle these issues using data, technology, and creativity. With each episode, viewers will have the opportunity to dive deeper into understanding the “next wave of storytelling” by interacting with the technology itself. Meta, we know.
It’s almost the weekend, and if you’re keeping up with the latest Hollywood buzz, seeing “Focus,” Warner Bros.’ caper about complex cons (and the attractive con artists pulling them off – cough, cough, Will Smith), is probably in your plans.
But behind every great movie is great advertising, and before you hit the popcorn stand, you’ll want to check out the incredibly creative social media campaign, “Focus on the Con,” created by Warner Bros. Keeping with the theme of the movie, the campaign allows users to step into the shoes of a con artist, testing their skills through a series of interactive video scenarios to see if they have what it takes to pull off a con. Whether you attempt to con the Internet Mogul, the Investment Banker, or the Art Dealer, the fun campaign gives you a more personalized experience with the story.
Like winning an Oscar
Though Hollywood’s biggest night is still a few weeks away, those in the recruitment advertising industry had their Oscars last week. The 25th annual RAD Awards (Recruitment Advertising and Design), which celebrate the very best in recruitment communications and are considered by recruitment marketing professionals to be on par with winning an Oscar, took place January 29 in London.
The judges behind the RAD Awards, who come from prestigious agencies such as TMP Worldwide and Bernard Hodes, look at the world’s best direct recruiters, agencies, and HR professionals and dub the high honor of a RAD Award to those that “produced outstanding recruitment campaigns through innovation, skill and effectiveness.”
Innovation, skill, and effectiveness are the key words here, and they definitely apply to the winners of the “Candidate Interaction (Including Gamification, Competitions)” category: Havas People and Anheuser-Busch InBev.
Marketing automation is quickly becoming a must-have in not only the marketing world but also in the world of online video. In fact, one of our 2015 online video predictions is that more and more video creators will use marketing automation to make their videos smarter. We’ve seen remarkable results from combining interactive video with marketing automation – and inContact’s recent interactive video project integrated with Eloqua is a perfect example.
In the first six weeks of the video being live on inContact’s site, the company saw a 100 percent increase in conversions and $500K in new pipeline opportunities. So how did inContact do it?
[Editor’s Note 4/13/15: You missed the window to download the Forrester report. If you want to learn more about what Forrester Research is saying about interactive video, watch the on-demand webinar here.]
Last year, Forrester Research released “Move Beyond Awareness With Interactive Video,” a comprehensive report on the benefits of interactive video. The stats and figures that came out of the research are thought provoking and impressive, and we’ve been using them as proof points for how interactive video can help companies see higher completion rates, engagement, and ROI with their online video content.
But instead of just telling you about all these points, we wanted to
share the report* in its entirety with you can see why Forrester recommends interactive video, and so that you can get the full-picture-view of what interactive video is and how it’s changing the way we produce and present content.
Though it’s normally $499 to download the report from Forrester itself, we’ve licensed it for a short period of time, so make sure to
download the report today*.
This article was originally published on Forbes.com on 12/8/14.
The online video industry moves quickly. As the year comes to an end, we’re already contemplating what’s in store for online video in 2015. For marketers and publishers alike, the new year creates a tremendous opportunity to shake off the shackles of everyday execution, start thinking big for 2015, and determine how to deliver a new level of sophistication, user engagement, and results.
From mobile video to marketing automation to digital-first programming, here’s how we see today’s emerging trends growing into marketing must-haves in 2015.