E-Learning: The Interactive Advantage

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It’s crucial for educators to understand how students are performing, yet most of their content doesn’t give them the kind of feedback they really need. Static content can’t allow educators to provide viewers with tailored information that’s based on their situation or knowledge level. But interactive video can.

We created an interactive video to better explain how producing content that is participatory and interactive provides an incredible advantage for both the content creator and the business persona in the e-learning space — whether it’s traditional education or to educate within a company. In our new video, “E-Learning: The Interactive Advantage,” join Rapt Media CEO Erika Trautman as she walks you through how interactive video can benefit e-learning.

Explore the video to learn:

  • The difference between standard e-learning vs. responsive e-learning
  • How you can use your video’s analytics to better understand your users
  • How to use interactive video to measure, analyze, iterate, and optimize content

Keep reading to learn more about these advantages, or check out the video here to get started.

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Industry Insight: 1to1 Media on 3 ways retailers can optimize customer experiences, ROI this holiday season

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A recent 1to1 Media article highlighted three ways retailers can better maximize ROI during the holidays by optimizing customer experiences across multiple channels and devices. Suggested tactics include identifying improvement opportunities based on existing content performance, digging into trending keywords, and optimizing Web and mobile sites for increased seasonal traffic.

Of these recommendations, we believe that understanding the data around content engagement and audience insights is the key to creating meaningful consumer-centered online shopping experiences and optimizing content ROI during the holidays. High traffic periods not only help drive e-commerce sales, they also provide marketers with the opportunity to reach customers organically through the channels that matter most to them and in ways they feel are most personalized to their likes and interests.
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Happy holidays! Choose your own interactive baking adventure

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We hope you’re enjoying the holiday season! We always find ourselves baking something to share with our friends, coworkers, and family around this time of year, so we’re turning to two of our favorite interactive baking videos for ideas.

We managed to pry Rapt Media’s VP of engineering (and sorcerer of sweet treats), Jonathan Woodard, away from writing JavaScript long enough to show us his secrets to baking some delicious desserts, including a heavenly bourbon pecan pie and three different delectable holiday cookies — complete with a gluten-free option (we are headquartered in Boulder, Colorado, after all!).

Click below to learn about these interactive baking videos and explore each for the inside scoop on how to make these sweet treats.

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Marketing Land: Is the next marketing technology wave all about better creative?

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This article was originally published on Marketing Land on Dec. 4, 2015.

The first marketing tech wave of ad tech has been all about media, placement and timing, focusing on where to put your ad, who to show it to, when to show it. The idea was simple: Leverage web’s technology to target the ad better.

But today, we see diminishing returns from this, as ad blocking and viewability challenge marketers’ ability to break through to customers. Basically, you can lead a horse to water, but…

Not unlike early days in TV advertising, earlier web ads were about the advertiser and ad buyer and not about the consumer experience. The new medium was feeling its way through the opportunity and technology, and at some points, the consumer suffered through that exploration, too.

But, again like TV ads, the medium is evolving, and creative approaches are improving the experience and the performance technologies that appeal to marketers. And, unlike TV ads where measurement is an inexact science, as online engagement increases, it only makes the targeting technology more effective and productive.

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Industry Insight: ClickZ on where to focus your videos in 2016

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Last week, we covered why video marketing is key to capturing millennials’ attention and how video is the one word on every marketer’s minds as they prepare their 2016 plans. We’ve been doing a lot of research into 2016 trends as we gear up for the new year, and one ClickZ article in particular recently caught our attention.

Based on key insights from AOL’s 2015 Video Industry Report and Crayon’s 2015 State of Video Report, ClickZ outlined areas in video for marketers to focus on in the coming year. Here’s our take with three “Dos” and one “Don’t” that you should consider in order to get the most out of your videos in 2016.

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Industry Insight: Why video marketing is key to capturing millennials’ attention

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The term “millennial” was certainly one of 2015’s biggest buzzwords. After all, this demographic, born between 1980 and 2000, make up about a quarter of the U.S. population. And if you’ve been hearing about millennials a lot more recently, it may be because this demographic, which exceeds the baby-boom generation in terms of numbers and is three times the size of Gen X, poses as a serious purchasing powerhouse in 2016 and beyond.

According to Forbes, millennials, aka Generation Y, will collectively spend $200 billion annually starting in 2017, so gaining the attention of this demographic is top on many marketers’ 2016 to-do lists.

But how does a company get millennials — a demographic known for its short attention span — to pay attention to and engage with its content? The one word on every marketer’s minds right now is video. We came across Animoto’s 2015 Video Marketing Cheat Sheet and loved the way the infographic laid out where and why video should be integrated into businesses’ marketing strategies. Here are some of our favorite findings to help shape your video marketing strategies in 2016.

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