The Rapt Media team is growing, and we’re pleased to announce that Jennifer Burak has joined us as vice president of marketing, where she will lead the marketing team and drive all brand, social, content marketing, SEO, and advertising initiatives.
With more than 10 years of experience in B2B sales and marketing, as well as film and video, Burak will work to build the Rapt Media brand and expand the reach of Rapt Media’s interactive video platform within the rapidly growing market of agencies, media companies, and brands. Burak will also create and drive overall strategies to simultaneously expand market awareness, educate the marketplace, and increase website conversions.
For the last two years, Burak served as vice president of Content Marketing and Marcom for Getty Images where she led and empowered marketers to produce high impact branded content that delivered the very best in visual engagement, storytelling, and customer utility. During this time, Burak established Getty Images’ content marketing platform, “In Focus,” to help tell the stories behind the company’s content, content creators, and technology. Burak joined Getty Images in 2000 to lead its film and video sales, marketing, and operations globally. (more…)
The Rapt Media team is growing! On the tail of our recent $3.1 million funding round, led by Boulder Ventures, we’re gearing up for some exciting developments, and we’re looking to add three new Raptors to the nest. We recently welcomed Joanne Konstantinakos as our VP of Sales in New York, as well as Jennifer Burak as our VP of Marketing, and we’re on the search for more great talent.
Simply put, Rapt Media is creating the standards for online interactive video. Now who wouldn’t want to work on one of the hottest products in video, with the best team around? Come join us and enjoy perks such as health and dental benefits, flexible work hours, and a high-energy but peaceful work environment. Plus, our Boulder office is right off the Pearl Street Mall.
The three positions for which we’re currently hiring are:
Happy first day of Denver Startup Week! That’s right, the largest free entrepreneurial event in North America is once again upon us, and Rapt Media is thrilled to be participating in two of the conference’s panels. In addition to helping sift through some of the BS advice entrepreneurs get in their early startup days, Rapt Media CEO and co-founder Erika Trautman will also discuss how video can be used to engage and tell your story.
Erika will speak alongside a handful of Colorado’s best startup CEOs. For more details on both panels, check out the info below.
Last week, when our friends at content marketing software company Kapost got nominated to complete an Ice Bucket Challenge (IBC), Kapost’s community and content manager Andrew J. Coate was instantly off brainstorming ways in which the company could present a creative response befitting of Kapost’s typical content creativity. Wanting to make Kapost’s IBC into an interactive experience where the user could select which Kaposters got soaked, Andrew turned to Rapt Media with the idea. Of course, there was a resounding “hell yeah!” from the Rapt Media team.
We love to see companies like Kapost thinking outside the box and coming up with innovative ways to use interactive video, and we were happy to help them create this video to help spread awareness and raise money for Amyotrophic lateral sclerosis (ALS).
Within two days of floating the idea, the Rapt Media and Kapost content team were done – the Kapost Ice Bucket Challenge was storyboarded, shot, edited, and we created the final interactive video.
The guys at Kapost did a fantastic job with this video – plus, it helps that the gentlemen participating in the Ice Bucket Challenge had strong personalities and were great on camera (and the tight shirt on CEO and co-founder Toby Murdock didn’t hurt either).
Check out Kapost’s IBC video above, and dig in further below to see how we worked with Kapost to make an interactive IBC video.
In a recent story written by TechCrunch about Rapt Media’s latest funding announcement, one comment in particular caught our eye. The commenter was curious about what makes our product worth a total funding of $7.5 million when, in his mind, it’s something that a custom development shop can build for a lot less.
After three years in the interactive video business, this type of question still comes up from time to time – often when talking to a prospective customer who’s evaluating interactive video vendors versus building a custom one-off video experience in-house. In the era of YouTube, it’s understandable for consumers to look at online video and think it’s cheap, easy, and straightforward – and with the right tools, it can be.
But there’s more to online video than the end product the viewer sees and shares with their friends on Facebook. How the video works behind the scenes is a whole other story, and the reality of video delivery on the internet is anything but simple. If you want to build a top-notch interactive video experience, you first need to decide whether to build or buy the platform. Here are the five key pieces to take into account before making that decision…
August was a busy month for Rapt Media, particularly because of our two big announcements. First, we shared the closing of our $3.1 million round in venture financing, led by Boulder Ventures; and second, we announced the exciting launch of our integration with marketing automation system Eloqua.
And we’re not the only ones excited about this news. We’ve received some great coverage from some big names in tech, such as TechCrunch, VentureBeat, VideoInk, Reuter’s PE Hub, and StreamDaily, as well as some great local publications, like the Daily Camera, Built in Colorado, Xconomy, and Denver Business Journal.
In addition to these fantastic media outlets writing about Rapt Media’s latest happenings, we were also mentioned in the Wall Street Journal in a story that speculates on what areas AOL’s Tim Armstrong might consider focusing on with the extra $300 million AOL is raising in a convertible bond offering. According to the WSJ’s Mike Shields, AOL should look into companies “focused on making Web video ads more attractive/interactive.” Read the full story here.
It’s a big day here for Rapt Media. We’re thrilled to announce that we’ve closed $3.1 million in venture financing led by Boulder Ventures. We’ll be using the funding to build out a presence in New York and Los Angeles so that Rapt Media will be in the hearts of the two largest cities where brands, agencies, and production companies thrive. The new round brings Rapt Media’s total funding to $7.5 million.
“Video is the fastest growing format in branding and advertising, and mobile is the fastest growing form factor in the consumption of content,” said Peter Roshko, General Partner at Boulder Ventures Ltd. “Rapt Media’s interactive video platform enables content creation for the next generation of mobile video, and has captured mindshare among leading consumer brands.”
As part of its business-focused drive to convert viewers into users and customers, Rapt Media also announced the launch of its integration with marketing automation system Eloqua. Enterprise-level customers can now collect more valuable information about leads by using Eloqua’s marketing automation suite to capture user interactions within an interactive video experience. This essentially lets companies monitor how people are traveling through interactive videos the same way they monitor how people travel through their website.
So you’re interested in creating an Interactive Video (IV)? That’s great! After all, Interactive Video experiences see completion rates of 90 percent and above, which is much higher than the completion rates of linear videos.
We recently posted our 11 tips for creating a successful and engaging IV, but before you jump into building an IV with the first platform you find, know that there are two critical pieces to the IV puzzle that you must consider before building your project. To us, being able to build an IV that’s mobile-friendly as well as scalable is crucial to creating a successful IV that will give you the results you’re looking for in an online video campaign.
Below, we lay out why mobile matters, as well as why it’s so important to choose a technology that allows you to iterate easily when it’s time to update your video.
Marketing a cloud-based contact center solution in a fun and entertaining way might seem like a feat to some, but digital marketing agency Room 214 found a way to make an engaging and informative video to promote its client inContact’s product. Using Rapt Media’s interactive video platform and piloting a new marketing automation system (MAS) integration, Room 214 and inContact created video content that not only speaks to each viewer but also allows them to gather valuable information about those viewers.
InContact was looking for a way to promote its Workforce-Intelligent Contact Center solution in a new and cutting edge way. It wanted to create an interactive video that could integrate with its MAS to help capture and score leads. “When inContact came to Room 214 with this idea, we pitched them on Rapt Media’s tool with Site Paring…knowing that it was the right solution and team of people to accomplish this,” said Room 214 producer and editor Jen Casson.
This article was originally published by The Next Web on July 13, 2014.
Between Pharrell’s “Happy” music video and the video for Bob Dylan’s “Like a Rolling Stone,” Interactive Video (IV) is undoubtedly hot this year. IV breaks through the noise, gets people talking, and gets more views. The real value, however, is that those views are longer and more engaged.
But with Interactive Videos like Pharrell’s and Dylan’s setting the bar high, it’s easy to assume that only rockstar creative teams with monster budgets and months upon months of planning can create an IV, leaving those new to Interactive Video wondering where to even begin.
As one of the first companies in the IV industry, we’ve seen IVs of all types created – some with deep budgets and large production crews, and others with leaner budgets and just a few smart team members – and we know that with the right knowledge and tools, any company can create a powerful IV quickly and easily.
So what do you need to know to build your own IV? From choosing an IV platform that’s right for you, to figuring out where to put your first choice point, here are our 11 top tips to keep in mind when creating Interactive Video that is both successful and engaging.