It’s been an action-packed year here at Rapt Media. Some of our Rapt Media 2014 highlights include:
- Client Projects: We had great client projects from the likes of Philips, Martini Racing, Deloitte, inContact, and Cinemax, to name a few.
- Awards: Our work was nominated for both a Mashies and a Webby award. Rapt Media was also dubbed a “Cool Vendor” by Gartner, and a “Trendsetting Product” by EContent Mag.
- Internal Awesomeness: We raised $3.1 million in funding (booyah!), and also launched our own interactive cooking experience featuring our VP of engineering.
- Product Features and Integrations: We launched our Interactive Storyboarder, we enabled integrations with marketing automation systems like Eloqua and Marketo, and we released our Site Pairing technology, which creates a link between your video and the website around it.
It seems like just yesterday that we were writing our year-in-review blog post and listing all the things for which we were thankful. Tis the season once again. Some of the Rapt Media “Raptors” took a few minutes to reflect on the past year. Below, we share some of our highlights from 2014.
Having a hard time thinking about, planning, and executing an interactive video project? Hey, we hear you – making the leap from traditional linear video to interactive video requires a new way of thinking. In addition, creating an interactive video experience also tends to require sign-off from key stakeholders. The easiest way to get that initial approval hearkens back to the age-old writing technique of “show, don’t tell.”
Imagine trying to pitch an interactive video by showing a linear experience. Telling your stakeholders that it’ll do X, Y, and Z when it’s interactive just doesn’t pack the same punch as showing a working, interactive prototype. So how can you pitch and test your interactive video concept?
To make the initial process of building and getting approval of your interactive video easier, we created the Rapt Media Interactive Storyboarder. With it, you can take a concept and turn it into a working prototype within minutes, increasing your chances of selling your idea while also streamlining the entire production process.
Check out the interactive video below to learn more about Rapt Media’s Interactive Storyboarder.
News flash. Americans love online video. In fact, the U.S. watched (or started to watch) 38.2 billion videos in Q2 2014 alone – an increase of 43 percent over last year (Adobe’s “U.S. Digital Video Benchmark Report”). And while the number of online video views is on the rise, so is the number of drop-offs. According to Adobe, only about 50 percent of videos watched on desktops are viewed 75 percent of the way through, and that number plummets to 17 percent for mobile devices.
“Started to watch” versus “watched to completion” are two very different things – and a huge part of why most video marketers are still suffering from the same age-old problems: poor engagement and low conversion.
However, a subset of savvy brands and agencies are taking action and using interactive video to create content that solves those pain points. Unlike its linear cousin with deflated completion rates, interactive video sees completion rates of 90 percent and above. And that’s just one of its advantages.
Online video is the single most powerful tool companies have to communicate with customers, so don’t let your online videos fall victim to steep drop-off rates and poor ROI.
Here are 4 reasons why you should start producing interactive video and incorporate it into your online video strategy now.
It’s October 31st, which means only one thing: it’s Halloween! We work hard at Rapt Media, but we also like to take the time out of our busy work days to have some fun. Today, at our Boulder office, we held our first annual Rapt Media Costume Contest. We had a fabulous turnout. Costumes ranged from deranged nurse to police officer to flapper to larper to Katniss Everdeen.
We loved all of the costumes, but the winner of the contest, by unanimous vote, went to…
Turning a startup from an idea to a success isn’t easy, and we couldn’t have done it without the help of Techstars. Rapt Media, a Techstars 2011 alum, joins 500 other startups that’ve gone through the accelerator program. Eighty percent of Techstars companies are still active, and Techstars is telling the stories of these startups in its new “Where Are They Now?” series, which highlights the post-program adventures of some of these companies.
Rapt Media is thrilled to be one of the first in this series, along with our Boulder-based friends at RoundPegg and Occipital. Check out the video below to hear how Rapt Media went from two founders and an engineer working in our CEO’s parent’s basement to where we are now: 15 employees and growing (hint: we’re hiring!).
We had a great time at this year’s Denver Startup Week attending some insightful panels and seeing our fearless leader, Rapt Media CEO and co-founder Erika Trautman, speak alongside a handful of some of our favorite startups at two separate events – both of which were packed with eager DSW attendees. In fact, one panel, “Sifting Through the BS: Advice that Really Matters When You’re in the Trenches of Building a Business,” had 650 registered attendees and only space for 150.
For those who were able to attend the panel, a lot of ground was covered. PivotDesk’s CEO and co-founder David Mandell, Simple Energy’s CEO and founder Yoav Lurie, and Rapt Media’s CEO and co-founder Erika Trautman did indeed sift through the BS, candidly sharing their take on many of the questionable pieces of advice startups get when building their business.
For those unable to make it to the panel, or for those who attended and just want a refresher, our friends at PivotDesk recorded the whole thing. The 1.5-hour-long panel was packed with loads of great advice, and we turned the footage into an interactive video, making it easy for you to literally sift through and select the topics you want to learn more about.
Today, Mashable announced Rapt Media as a finalist in its annual Mashies awards program that showcases outstanding digital work in marketing, advertising and social. Philips’ Rapt Media-powered interactive video campaign, “Designed to Play – One guy, 5 styles, 625 possibilities” was chosen as a finalist in the Best Interactive Ad Execution category, which recognizes the best digital ad unit with an innovative interactive component.
We’re thrilled that Mashable has recognized the great work that Ogilvy & Mather Duesseldorf did for its Philips campaign. To introduce a new generation of young European men to the style possibilities afforded by the Philips Click & Style electric razor, Ogilvy & Mather Duesseldorf chose Rapt Media’s interactive video platform to immerse customers in an entertaining, playful, mobile interactive video brand experience that could easily be duplicated into multiple languages.
It was absolutely critical that the young, tech-savvy audience it was targeting could access the video on mobile devices without downloading an app. The team needed a scalable way to produce a premium brand-engagement video, and Rapt Media was the only technology platform that could deploy Ogilvy’s creative concept in a mobile browser without requiring the viewer to download a separate app. (more…)
We love when companies use our interactive video platform to create cool projects that explain big topics in an easy-to-understand and interesting way. Confused.com, UK’s leading price-comparison website, recently announced the launch of its new video project, “How Many Times Will You Die Today,” to promote life insurance. The campaign emphasizes the importance of life insurance by taking the viewer through a day-in-the-life, video-game-like experience that uncovers some of the potential, not-so-obvious ways a person can die in a day and how dangerous the average day can actually be.
“In order to highlight the importance of having an up-to-date life insurance policy, the videos enforce that nobody can ever know what’s going to happen to them on a daily basis, and how many brushes with death they may experience, be it choking on a piece of toast, or tripping over a pile of dirty laundry,” Confused.com said in a press release.
In the video, the viewer is tasked to make it safely through the end of the day by correctly choosing the safest options and finishing the game. Clicking the right answer takes the viewer on to the next video scenario, and choosing the wrong option results in the viewer having to return to the beginning of that sequence and hopefully choosing the correct (safest) option the second time. (more…)
The Rapt Media team is growing, and we’re pleased to announce that Jennifer Burak has joined us as vice president of marketing, where she will lead the marketing team and drive all brand, social, content marketing, SEO, and advertising initiatives.
With more than 10 years of experience in B2B sales and marketing, as well as film and video, Burak will work to build the Rapt Media brand and expand the reach of Rapt Media’s interactive video platform within the rapidly growing market of agencies, media companies, and brands. Burak will also create and drive overall strategies to simultaneously expand market awareness, educate the marketplace, and increase website conversions.
For the last two years, Burak served as vice president of Content Marketing and Marcom for Getty Images where she led and empowered marketers to produce high impact branded content that delivered the very best in visual engagement, storytelling, and customer utility. During this time, Burak established Getty Images’ content marketing platform, “In Focus,” to help tell the stories behind the company’s content, content creators, and technology. Burak joined Getty Images in 2000 to lead its film and video sales, marketing, and operations globally. (more…)
The Rapt Media team is growing! On the tail of our recent $3.1 million funding round, led by Boulder Ventures, we’re gearing up for some exciting developments, and we’re looking to add three new Raptors to the nest. We recently welcomed Joanne Konstantinakos as our VP of Sales in New York, as well as Jennifer Burak as our VP of Marketing, and we’re on the search for more great talent.
Simply put, Rapt Media is creating the standards for online interactive video. Now who wouldn’t want to work on one of the hottest products in video, with the best team around? Come join us and enjoy perks such as health and dental benefits, flexible work hours, and a high-energy but peaceful work environment. Plus, our Boulder office is right off the Pearl Street Mall.
The three positions for which we’re currently hiring are: