How do you go from a complicated, 80-page instruction manual to an easy-to-navigate, interactive learning experience? The eLearning Guild explains how a major pharmaceutical company did just that in the latest in its series of in-depth case studies profiling strategic HR and learning and development solutions utilizing interactive video, personalization, and storytelling.
Though this case study focuses on innovative uses of interactive video for medical device training, as The eLearning Guild’s director of research Sharon Vipond, Ph.D. points out, its lessons learned extend far beyond the realm of healthcare and medical device training.
“The learning and development community is fully awakening to the power of interactive video,” says the eLearning Guild’s director of research, Sharon Vipond, Ph.D. A few months ago, the eLearning Guild approached us to partner on some in-depth case studies. Needless to say, we were psyched! Over the last few months, Vipond has been doing extensive research and interviews to uncover how companies are incorporating interactive video in their learning curricula. The results? Interactive video for learning is a game-changer (not a gimmick).
The proof is in the pudding, as evidenced in the eLearning Guild’s series of in-depth case studies profiling strategic human resources and learning and development solutions utilizing interactive video, personalization, and storytelling. We’re excited to share the first in this case study series, featuring Aon Hewitt, the leading global provider of human resources solutions and outsourcing services.
Marketers have a lot on their plates. Not only are they tasked with creating effective and compelling content, but they’re also in charge of managing costs and measuring performance along the way. Today, we’ll explore the latter—specifically, the ongoing struggle to prove ROI.
Our recent survey of 500 marketers revealed:
- 60% of business marketers say they’re unable to measure ROI on the content they produce
- 49% are unable to measure content performance across all channels in aggregate
This story was originally published on June 23, 2016 by Learning Solutions Magazine.
A few weeks ago, I was in front of a crowd of learning professionals who face a harsh reality: Their best attempts at employee training and engagement will never be as interesting as “Game of Thrones,” nor as fun as Angry Birds, nor as relevant to me as my Instagram feed. This was not shocking to anyone in the room, but the point was this: In a never-ending battle for employees’ mindshare, we must do better if we’re going to compete with the noise, distraction, and infinite entertainment possibilities made available by today’s technology.
As a speaker at the FocusOn Learning Conference & Expo in Austin, I had the opportunity to talk with training directors, curriculum managers, education specialists, LMS administrators, and every other “doer” that makes the learning industry what it is. On display and under discussion were the newest and most innovative training tools, technologies, and strategies available in the market today. The theme that stood out the most: Using technology in a clever way to accomplish more with less.
By Sam Morrison
Editor’s Note: We are honored to publish this guest blog written by Aardman director and writer Sam Morrison, who shares his candid insights into the making of “Dead Lonely,” a gamified interactive storytelling experience.
In September 2015, Dan Efergan from Aardman’s digital department asked me if I’d be interested in a project they were developing with Rapt Media. My background is animation —I work as a commercials director for Aardman—and writing—I regularly write for preschool shows like “Peppa Pig” and “Hey Duggee,” as well my own short films. But I’m also a gamer, so getting involved in a project that combined the three disciplines was always going to be a yes from me.
Anyone working in digital media today—particularly content marketing—will tell you that creative output is not where the job ends. On the contrary, the way the content performs is just as important as any other part of the process—something that’s been urgently highlighted since the social media boom.
With traditional, more interruptive digital advertising falling by the wayside, more and more strategists are turning to content marketing to bring their brand’s message to the masses. The whole point of such content, of course, is to stand out from the pack, drive deeper engagement, and ultimately convert your audience into a brand-loyal community.
There’s just one problem: An overwhelming number of creatives aren’t linking performance data with content creation, translating to a giant missed opportunity for brands. After all, if you can’t prove content ROI in the end how do you know if it’s really doing its job?