Lights, roulette, celebrities, food, and…interactive video?
by Drew Dillman, Motion and Visual Designer, Rapt Media
Sin City. An oasis of roulette tables, billboards, celebrity run-ins, buffets, and luxury hotels. The sounds of chips and jackpots combine with the smell of fried food and loss aversion in a dust-devil assault on the senses. This truly unique and magical desert getaway was the unlikely backdrop of The eLearning Guild’s annual DevLearn Expo, which I got to attend last month.
With a name as dull as “DevLearn,” the expo was surprisingly fun and eventful. Speakers fit for a Vegas marquee, such as Pixar’s Tony DeRose and magician Penn Jillette, enthused crowds. After some obscenities and fire breathing, Penn was even gracious enough to sign my laptop (see below). (more…)
Today’s workforce requires an emotional connection and a sense of purpose that traditional corporate communications and trainings haven’t been able to achieve. We know meeting this need within your budget and using the resources at hand is not always easy, and it certainly requires new thinking and new technology.
Many organizations are looking to video as a powerful tool to address this challenge, but video alone is not enough to move the needle—you must rethink your video strategy. Our VP of Product, Caleb Hanson, addressed this very issue in two recent webinars.
According to Hanson, “Control + ALT + Delete” isn’t just the PC shortcut to reboot, it’s also a good mnemonic device for three important points about user-centric interactive video. Below, we’ll explain how you can use the concept of “Control + Alt + Delete” to reboot your video strategy with interactive content.
This article was originally published in Learning Solutions Magazine on Nov. 1, 2016.
U.S. companies invest a significant amount of money, time, and resources into training their employees. In fact, Gallup estimates that disengaged employees cost U.S. businesses up to $550 billion annually in lost productivity. A new approach to learning and training should be at the top of employers’ to-do list. Yet many companies are still using stale, one-size-fits-all materials that do little to inspire retention or performance.
It’s often hard to know how much of that information is actually being effectively retained and put to use. You may have insight into training compliance, but there are few means of measuring absorption. And according to a host of new data, if companies want to identify the source of profitability bleeding, it lies with lack of retention.
Today’s workforce requires an emotional connection and a sense of purpose to engage fully. Everyone knows video is a powerful tool, but traditional video alone is not always enough. Now is the time to rethink your communications strategies with interactive video.
To help you get started, on Thursday, Oct. 27, Rapt Media VP of Product Caleb Hanson and Tribe Pictures VP of Production Barbara Hennessy are hosting a live webinar where, using the concepts of Control, Alt, Delete, they’ll explain how rebooting your video strategy with interactive content can drive an emotional connection that influences behaviors.
What if you could explore a day-in-the-life at a company before even submitting your resume? Allianz Global Investors’, a leading financial service provider, interactive game allows for just that. With the goal of successfully managing their funds, the experience awards players points for strategic, well-researched decisions. Players can also lose points for making rushed, uninformed decisions.
In the eLearning Guild’s latest in-depth case study, author Sharon Vipond, Ph.D., describes how AllianzGI used storytelling, interactive video, and gamified learning to quickly drive more qualified, engaged applicants.
To confront the challenging misconceptions of the financial services industry, AllianzGI created an immersive experience that revealed the company’s organizational culture, work environment, and onsite facilities more deeply.
This story was originally published by the Huffington Post on Sept. 21, 2016.
Why aren’t businesses courting their employees? I’ve frequently asked myself this question in my interactions with leaders in marketing, human resources and internal communications.
In business, potential customers are pursued with enthusiastic zeal, and talented job candidates are aggressively recruited. The smartest companies are investing significant time and resources into maintaining the happiness of their existing customer base. But what are we doing to excite our employees?