Industry Insight: Why video marketing is key to capturing millennials’ attention


The term “millennial” was certainly one of 2015’s biggest buzzwords. After all, this demographic, born between 1980 and 2000, make up about a quarter of the U.S. population. And if you’ve been hearing about millennials a lot more recently, it may be because this demographic, which exceeds the baby-boom generation in terms of numbers and is three times the size of Gen X, poses as a serious purchasing powerhouse in 2016 and beyond.

According to Forbes, millennials, aka Generation Y, will collectively spend $200 billion annually starting in 2017, so gaining the attention of this demographic is top on many marketers’ 2016 to-do lists.

But how does a company get millennials — a demographic known for its short attention span — to pay attention to and engage with its content? The one word on every marketer’s minds right now is video. We came across Animoto’s 2015 Video Marketing Cheat Sheet and loved the way the infographic laid out where and why video should be integrated into businesses’ marketing strategies. Here are some of our favorite findings to help shape your video marketing strategies in 2016.


5 takeaways from Conductor’s C3 conference that marketers can’t ignore


If you weren’t able to make it to Pier 92 for Conductor’s C3 conference last week, you missed an interesting evolution in the world of content and search marketing. Our sales team was lucky enough to attend the C3  marketing event, which is the only event dedicated to helping you master the art, science and strategy of marketing to your customers organically. It was an incredible opportunity to put our heads together with other like-minded marketers who are trying to push the envelope in developing content.

The focus of the modern-day search marketer isn’t on how to understand and manipulate Google’s latest search algorithm but instead is squarely on the importance of storytelling, engagement, and the mantra that content truly is king. Here’s a recap of our important takeaways from the conference.


Industry Insight: Forbes gives us 3 reasons why interactive content is best


Interactive content is more than an industry buzzword, but many brands are still struggling to define its real value. Why should you move from passive content to interactive content? Why interactive content? Three simple reasons: Boost engagement, increase brand loyalty, and give your audience a reason to spend more time on your website. This article from Forbes shares one perspective on these reasons, and here’s why we think they’re worth paying attention to.


ICYMI: Interactive Content is the ‘New Content’ webinar recap


Last week, two of the greatest minds in interactive content (at least in our honest opinion) came together to share their thoughts on how to stop talking at your audience and start interacting with them. These two creative talents — our very own VP of Product, Caleb Hansen, and Boombox’s Chief Evangelist, Owen Fuller — hosted the webinar, “Interactive Content is the ‘New Content’: Start Involving, Stop Ignoring,” and had a great dialogue on the death of passive content and the importance of making your content interactive. If you weren’t able to attend the webinar, here are some of the highlights.


Industry Insight: on the art of engaging millennials


Are brands creating content that’s actually reaching and engaging millennials? Sure, marketing and ad professionals have endlessly opined on the best way to reach the mysterious and infamously short-attention-spanned millennial audience, but we believe there’s a key to engaging this group. In a recent article, aptly titled “Is Your Brand Personal Enough For Millennials?,” contributor Luis Gallardo hits the nail on the head.

Gallardo’s perspective on driving engagement stood out to us because it touched on an aspect of engagement that we strongly believe in: personalization.