Brands are using online video in two ways. The first camp’s video campaigns are basically extensions of TV advertising – more or less posting their made-for-TV ad on YouTube. The second camp is creating interactive online video campaigns – videos that can support interaction through gestures, voice, touch, and clicks – and these brands are seeing amazing results in terms of customer and brand awareness.
In a story published today on Adotas.com, a news publication focused on the Internet advertising and media industry, Rapt Media’s CEO Erika Trautman writes about how Interactive Video is not only helping brands engage customers, but is also communicating the desired message in a powerful way. This, in turn, results in a more informed and engaged buyer.
In the article, Trautman discusses how thoughtfully placed calls-to-action make Interactive Videos so powerful in terms of turning viewers into qualified leads. Brands like Maybelline, Gaiam TV, and Philips successfully used call-to-action-laden Interactive Videos to engage with their customers. Check out Truatman’s article on Adotas.com to find out how these three companies implemented IV content and saw remarkable results.