If you’ve ever watched an online recruitment video you know that they usually can go one of two ways. They can be a dry, boring explanation of the company, or they can make the company seem like a Google-esque, “Pee-wee’s Playhouse” fun zone. Either way, these videos have one thing in common: They’re both linear videos that are generally unexciting.
However, Deloitte, the largest professional services firm in the world, decided to change the traditional method for online recruitment videos, launching an interactive enterprise video for its graduate and internship opportunities that’s not only informative, but also very entertaining. Little Sister Films (LSF), a digital video agency operating in New Zealand and Australia, built the interactive project for Deloitte, and released it earlier this week.
Tasked in creating something unique and fresh for Deloitte’s 2014 Graduate Recruitment campaign, LSF built a point-of-view interactive day-in-the-life video. According to LSF, the goal was to “create something light-hearted that took you inside the Deloitte culture and educated the viewer on the various service lines the company has to offer.”