The untapped potential of video: Solving the ROI challenge

by Erika Trautman |

Digital video is a powerful medium for grabbing attention. We know this to be true based on the exponential increase in online video consumption. After all, online video will account for more than 80 percent of all consumer internet traffic by 2020, according to Cisco. Yet, measuring the business value or return on investment for all that attention is a challenge for many content creators.

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Do you have what hiring managers want? Find out in CAEL, Chase's interactive recruitment experience

by Jen Bergen |

Ever wished you had an "undo button" at work? Chances are you've done something you later wish you would've done differently. We've all been there. While time travel is unfortunately impossible in real life, the Council for Adult and Experiential Learning (CAEL) and JPMorgan Chase & Co.'s new interactive recruitment experience gives users the opportunity to do just that.

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How to start reimagining and building transformative interactive experiences

by Jen Bergen |

Why change? Why innovate? Why invest? Answering those questions isn't always easy. To help you find those answers, and so that you're not going at it alone, we created the Rapt Media Strategic Guide and ROI Workbook.

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You've been hacked! AARP interactive experience teaches how to avoid a cyber attack

by Jen Bergen |

Sitting at a coffee shop on your laptop, you check the news and see reports of yet another major hacking event affecting tens of thousands of people across the world. You may be thinking "I have nothing to worry about; I've taken all the necessary precautions, haven't opened any suspicious emails, and never download any strange files." However, by you simply logging into the coffee shop's public WiFi, you may be opening yourself up to a cyber attack.

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Forbes Insights: Tech that transforms the customer experience

by Jennifer Burak |

Digital-first companies have forever disrupted the ways that companies, their employees, and their customers interact, setting a high bar for digital simplicity, user-centricity, interactivity, and responsiveness.

It's imperative now more than ever for businesses to digitally transform. “At this point, it’s do or die for a lot of companies,” Navin Sharma, Pitney Bowes VP of product management and customer information management, said in a new Forbes Insights white paper in association with...

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Interactive webinar: Customer onboarding that surprises and delights

by Jen Bergen |

We all know video is a popular medium to engage, communicate, and share—especially in a noisy and cluttered space. With more than 20 billion video views coming from Facebook, Snapchat, and YouTube per day, employees and consumers' online experience expectations are changing. And undoubtedly, the growth in enterprises' increased interest and investment in video is a reflection of what is happening with online video today.

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Rapt Media Strategic Guide & ROI Workbook

Strategic Guide and ROI Workbook