News flash. Americans love online video. In fact, the U.S. watched (or started to watch) 38.2 billion videos in Q2 2014 alone – an increase of 43 percent over last year (Adobe’s “U.S. Digital Video Benchmark Report”). And while the number of online video views is on the rise, so is the number of drop-offs. According to Adobe, only about 50 percent of videos watched on desktops are viewed 75 percent of the way through, and that number plummets to 17 percent for mobile devices.
“Started to watch” versus “watched to completion” are two very different things – and a huge part of why most video marketers are still suffering from the same age-old problems: poor engagement and low conversion.
However, a subset of savvy brands and agencies are taking action and using interactive video to create content that solves those pain points. Unlike its linear cousin with deflated completion rates, interactive video sees completion rates of 90 percent and above. And that’s just one of its advantages.
Online video is the single most powerful tool companies have to communicate with customers, so don’t let your online videos fall victim to steep drop-off rates and poor ROI.
Here are 4 reasons why you should start producing interactive video and incorporate it into your online video strategy now.
It’s October 31st, which means only one thing: it’s Halloween! We work hard at Rapt Media, but we also like to take the time out of our busy work days to have some fun. Today, at our Boulder office, we held our first annual Rapt Media Costume Contest. We had a fabulous turnout. Costumes ranged from deranged nurse to police officer to flapper to larper to Katniss Everdeen.
We loved all of the costumes, but the winner of the contest, by unanimous vote, went to…
Turning a startup from an idea to a success isn’t easy, and we couldn’t have done it without the help of Techstars. Rapt Media, a Techstars 2011 alum, joins 500 other startups that’ve gone through the accelerator program. Eighty percent of Techstars companies are still active, and Techstars is telling the stories of these startups in its new “Where Are They Now?” series, which highlights the post-program adventures of some of these companies.
Rapt Media is thrilled to be one of the first in this series, along with our Boulder-based friends at RoundPegg and Occipital. Check out the video below to hear how Rapt Media went from two founders and an engineer working in our CEO’s parent’s basement to where we are now: 15 employees and growing (hint: we’re hiring!).
We had a great time at this year’s Denver Startup Week attending some insightful panels and seeing our fearless leader, Rapt Media CEO and co-founder Erika Trautman, speak alongside a handful of some of our favorite startups at two separate events – both of which were packed with eager DSW attendees. In fact, one panel, “Sifting Through the BS: Advice that Really Matters When You’re in the Trenches of Building a Business,” had 650 registered attendees and only space for 150.
For those who were able to attend the panel, a lot of ground was covered. PivotDesk’s CEO and co-founder David Mandell, Simple Energy’s CEO and founder Yoav Lurie, and Rapt Media’s CEO and co-founder Erika Trautman did indeed sift through the BS, candidly sharing their take on many of the questionable pieces of advice startups get when building their business.
For those unable to make it to the panel, or for those who attended and just want a refresher, our friends at PivotDesk recorded the whole thing. The 1.5-hour-long panel was packed with loads of great advice, and we turned the footage into an interactive video, making it easy for you to literally sift through and select the topics you want to learn more about.
Today, Mashable announced Rapt Media as a finalist in its annual Mashies awards program that showcases outstanding digital work in marketing, advertising and social. Philips’ Rapt Media-powered interactive video campaign, “Designed to Play – One guy, 5 styles, 625 possibilities” was chosen as a finalist in the Best Interactive Ad Execution category, which recognizes the best digital ad unit with an innovative interactive component.
We’re thrilled that Mashable has recognized the great work that Ogilvy & Mather Duesseldorf did for its Philips campaign. To introduce a new generation of young European men to the style possibilities afforded by the Philips Click & Style electric razor, Ogilvy & Mather Duesseldorf chose Rapt Media’s interactive video platform to immerse customers in an entertaining, playful, mobile interactive video brand experience that could easily be duplicated into multiple languages.
It was absolutely critical that the young, tech-savvy audience it was targeting could access the video on mobile devices without downloading an app. The team needed a scalable way to produce a premium brand-engagement video, and Rapt Media was the only technology platform that could deploy Ogilvy’s creative concept in a mobile browser without requiring the viewer to download a separate app. (more…)
We love when companies use our interactive video platform to create cool projects that explain big topics in an easy-to-understand and interesting way. Confused.com, UK’s leading price-comparison website, recently announced the launch of its new video project, “How Many Times Will You Die Today,” to promote life insurance. The campaign emphasizes the importance of life insurance by taking the viewer through a day-in-the-life, video-game-like experience that uncovers some of the potential, not-so-obvious ways a person can die in a day and how dangerous the average day can actually be.
“In order to highlight the importance of having an up-to-date life insurance policy, the videos enforce that nobody can ever know what’s going to happen to them on a daily basis, and how many brushes with death they may experience, be it choking on a piece of toast, or tripping over a pile of dirty laundry,” Confused.com said in a press release.
In the video, the viewer is tasked to make it safely through the end of the day by correctly choosing the safest options and finishing the game. Clicking the right answer takes the viewer on to the next video scenario, and choosing the wrong option results in the viewer having to return to the beginning of that sequence and hopefully choosing the correct (safest) option the second time. (more…)
The Rapt Media team is growing, and we’re pleased to announce that Jennifer Burak has joined us as vice president of marketing, where she will lead the marketing team and drive all brand, social, content marketing, SEO, and advertising initiatives.
With more than 10 years of experience in B2B sales and marketing, as well as film and video, Burak will work to build the Rapt Media brand and expand the reach of Rapt Media’s interactive video platform within the rapidly growing market of agencies, media companies, and brands. Burak will also create and drive overall strategies to simultaneously expand market awareness, educate the marketplace, and increase website conversions.
For the last two years, Burak served as vice president of Content Marketing and Marcom for Getty Images where she led and empowered marketers to produce high impact branded content that delivered the very best in visual engagement, storytelling, and customer utility. During this time, Burak established Getty Images’ content marketing platform, “In Focus,” to help tell the stories behind the company’s content, content creators, and technology. Burak joined Getty Images in 2000 to lead its film and video sales, marketing, and operations globally. (more…)
The Rapt Media team is growing! On the tail of our recent $3.1 million funding round, led by Boulder Ventures, we’re gearing up for some exciting developments, and we’re looking to add three new Raptors to the nest. We recently welcomed Joanne Konstantinakos as our VP of Sales in New York, as well as Jennifer Burak as our VP of Marketing, and we’re on the search for more great talent.
Simply put, Rapt Media is creating the standards for online interactive video. Now who wouldn’t want to work on one of the hottest products in video, with the best team around? Come join us and enjoy perks such as health and dental benefits, flexible work hours, and a high-energy but peaceful work environment. Plus, our Boulder office is right off the Pearl Street Mall.
The three positions for which we’re currently hiring are:
Happy first day of Denver Startup Week! That’s right, the largest free entrepreneurial event in North America is once again upon us, and Rapt Media is thrilled to be participating in two of the conference’s panels. In addition to helping sift through some of the BS advice entrepreneurs get in their early startup days, Rapt Media CEO and co-founder Erika Trautman will also discuss how video can be used to engage and tell your story.
Erika will speak alongside a handful of Colorado’s best startup CEOs. For more details on both panels, check out the info below.
Last week, when our friends at content marketing software company Kapost got nominated to complete an Ice Bucket Challenge (IBC), Kapost’s community and content manager Andrew J. Coate was instantly off brainstorming ways in which the company could present a creative response befitting of Kapost’s typical content creativity. Wanting to make Kapost’s IBC into an interactive experience where the user could select which Kaposters got soaked, Andrew turned to Rapt Media with the idea. Of course, there was a resounding “hell yeah!” from the Rapt Media team.
We love to see companies like Kapost thinking outside the box and coming up with innovative ways to use interactive video, and we were happy to help them create this video to help spread awareness and raise money for Amyotrophic lateral sclerosis (ALS).
Within two days of floating the idea, the Rapt Media and Kapost content team were done – the Kapost Ice Bucket Challenge was storyboarded, shot, edited, and we created the final interactive video.
The guys at Kapost did a fantastic job with this video – plus, it helps that the gentlemen participating in the Ice Bucket Challenge had strong personalities and were great on camera (and the tight shirt on CEO and co-founder Toby Murdock didn’t hurt either).
Check out Kapost’s IBC video above, and dig in further below to see how we worked with Kapost to make an interactive IBC video.