It’s not enough to have a good looking website. Providing digital product experiences that attract attention and forge emotional connections are critical. Experiences that help the consumer by being informative, educational, and inspirational is proven to accelerate the buying cycle and increase loyalty dramatically over time.(more…)
Editor's Note: We're thrilled to have Ham Fancher, Rapt Media's senior product engineer, as our guest blogger.
A year ago today, we launched our revamped project authoring platform, known as the Composer, for all customers. The new Composer largely aimed to modernize our project publishing workflow from both a user experience and technology standpoint. This effort included rewriting code for a majority of the existing Composer application, minus a few pieces that were a bit more of a...(more…)
Market leaders are always looking for new ways to delight and engage customers. That’s because customer experience matters more than ever. Your customers now require richer interactions, deeper personalization, and greater access to information and options. By leveraging a new kind of video, you can create unique, real-time video experiences that deepen relationships and increase customer loyalty.(more…)
Forbes Insights regularly conducts research and reports designed to support both strategic and tactical decisions that business executives make daily. We highly recommend their recent report sponsored by Pitney Bowes, Engagement in the Age of the Customer: Using Technology to Build Relationships, to learn more about how transforming the customer experience through technology is the top competitive advantage for enterprise companies today.
If this was relevant in early 2016 when they wrote...(more…)
This story was originally published via HR.com.
There’s no question that talent is now firmly in the driver’s seat of the recruitment process. Empowered by easy access to information, and surrounded with myriad employment options, talented candidates are calling the shots. In order to break through and be noticed, recruiters must offer content that is much more than simply informative. It must cry out for attention and interaction—beckoning candidates with personalization, entertainment, and...(more…)
This article was originally published via Magnet Media Films.
You already know you need video. You’ve likely committed a significant amount of your marketing budget to creating a steady stream of content and optimizing your YouTube channel in an effort to increase organic viewership.
But here’s an important question to ask. Let’s say you’re getting decent impressions and views. How do you know if your audience is really engaged?
According to Google, consumers have more than ten interactions...(more…)