Last week, I had the pleasure to attend New York’s first-ever DisruptHR conference, an information exchange designed to energize, educate, and empower the HR industry. Unlike a formal HR forum, this event was designed to shake things up and encourage HR professionals to think outside the box, ask the tough questions, and brainstorm new ideas.
In addition to meeting representatives from incredible companies like leading media agency, MEC; technology company for the auto industry, CDK Global; and Bitcoin trading startup, itBit, I also had the chance to offer my insight on the power of choice and share my thoughts on why interactive content is necessary in the digital age for attracting and retaining talent.
Here are a few highlights from the evening…
It’s no secret that marketers continue to try new ways to communicate and connect with their customers. We recently came across an interesting article from Entrepreneur that walks through some of the ways technology is revolutionizing the way marketers use content as a way of connecting.
As the article discusses, the evolution of digitalization of content marketing along with the ability to create non-text content for our audiences are chief among the ways that technology is providing the Midas touch of content marketing. As a marketer how are you using technology to turn your content marketing efforts to gold?
The challenge for many of today’s marketers isn’t just creating content, it’s creating content that stands out from the rest of the online clutter. Whether in the business or consumer space, content marketers want to know why they should invest in interactive content, how they can prove their investment and show ROI, and how other companies are succeeding with interactive content.
The answer lies in positioning your customer at the center of the online experience. But how do brands accomplish this?
Rapt Media is teaming up with Boombox for an hour-long webinar to discuss proven techniques and tools for starting and maintaining the conversation through online engagement and interactive content. Join Boombox Chief Evangelist Owen Fuller and Rapt Media VP of Product Caleb Hanson on Thursday, October 15 at 1 p.m. ET / 10 a.m. PT to understand why “Interactive Content is the New ‘Content.’”
We recently caught an interesting article from Adweek highlighting online video as the future of content marketing. The article got our team talking about the importance of the right video content in a time when video is beginning to supersede all other forms of advertising.
Video has grown at breakneck pace in recent years, and it is predicted to continue to grow, making video fundamental to the way consumers consume content. Cisco recently reported that globally, consumer Internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014.
Using video in your marketing strategy is no longer just an option — it’s a necessity. A study from the Interactive Advertising Bureau found that there has been a 43 percent increase in budget for online video from year to year. It’s not just for the big industry players. New technologies are emerging all the time, enabling companies of all sizes to effectively use video to reach and engage consumers.
Rapt Media is proud to announce the approval of US Patent No. 9,031,375, an innovative solution that brings mobile interactive video tech to the iPhone and other iOS devices. This comes on the heels of evolving consumer behavior that makes mobile experiences more important than ever.
Tackling a changing landscape
From checking social media to shopping online to catching up on the latest season of your favorite TV show, everything seems to be done on the go today. In the era of the smartphone, all content needs to be accessible anytime, anywhere.
In light of this, marketers are under increasing pressure to reach consumers at each moment of the day. But how can a brand expect to cut through the noise that comes from an age of 24/7 marketing messages?
A proven solution to this challenge has been to engage consumers with branded interactive experiences that puts the user in control of the content. Interactive video, of course, plays at the heart of this. There is, however, a major technical limitation that severely limits mobile viewing of this type of interactive experience for a huge portion of the market.
Producing interactive video means thinking about a whole new set of factors that you may not have encountered before when producing traditional linear video: should you build your own solution, or use something that’s pre-made; how will your customers interact with your video on mobile devices; what type of branching structure will be the most effective, based upon the type of content you’re presenting?
To answer these questions (and more), we put together a guide with the best practices for creating interactive video. With this in hand, it becomes easier to produce the most engaging, effective interactive video content possible that accomplish your goals, whatever they may be.
Here’s what you’ll learn in the interactive video best practices guide:
- Planning and preparation
- Setting your goals and objectives
- Coming up with a concept
- Choosing an interactive video solution (build in-house vs. buy)
- Considering factors like scalability, mobile, and integrations
- Best practices for interactive video
- Choosing the right branching structure for your content
- Optimizing your choice points
- Optimizing for mobile and social
- Incorporating calls to action
- Testing and iterating
Download the guide now, or read more below…