Back in February we moved our Site PairingTM technology out of beta and into the hands of creatives, marketers, brands, and agencies. Though we have plenty of examples within published projects of how Site Pairing works – check out Cinemax’s “Banshee” microsite or our own “Baking with Jonathan” interactive cooking video if you haven’t yet – you may still be wondering how Site Pairing actually works. In our new Site Pairing interactive demo video, we’ll give you the behind-the-scenes scoop.
Not only does our demo video explain how you can use tabs to organize your video’s information, the interactive example allows you to watch as tabs within the video change in sync with each part of the Interactive Video you’re watching, and vice versa. The demo also shows how you can draw attention to what matters most in your video by using impactful calls-to-action that leap out of the video player, making it easier for users to follow through with a CTA.
Check out our new Site Pairing demo page to see the technology in action. After you watch the video, scroll down to read about how we created the simple interactive demo – production to final implementation – in just a few hours.