Today’s workforce requires an emotional connection and a sense of purpose to engage fully. Everyone knows video is a powerful tool, but traditional video alone is not always enough. Now is the time to rethink your communications strategies with interactive video.
To help you get started, on Thursday, Oct. 27, Rapt Media VP of Product Caleb Hanson and Tribe Pictures VP of Production Barbara Hennessy are hosting a live webinar where, using the concepts of Control, Alt, Delete, they’ll explain how rebooting your video strategy with interactive content can drive an emotional connection that influences behaviors.
What if you could explore a day-in-the-life at a company before even submitting your resume? Allianz Global Investors’, a leading financial service provider, interactive game allows for just that. With the goal of successfully managing their funds, the experience awards players points for strategic, well-researched decisions. Players can also lose points for making rushed, uninformed decisions.
In the eLearning Guild’s latest in-depth case study, author Sharon Vipond, Ph.D., describes how AllianzGI used storytelling, interactive video, and gamified learning to quickly drive more qualified, engaged applicants.
To confront the challenging misconceptions of the financial services industry, AllianzGI created an immersive experience that revealed the company’s organizational culture, work environment, and onsite facilities more deeply.
This story was originally published by the Huffington Post on Sept. 21, 2016.
Why aren’t businesses courting their employees? I’ve frequently asked myself this question in my interactions with leaders in marketing, human resources and internal communications.
In business, potential customers are pursued with enthusiastic zeal, and talented job candidates are aggressively recruited. The smartest companies are investing significant time and resources into maintaining the happiness of their existing customer base. But what are we doing to excite our employees?
We love wrapping up the month with good news. We’re thrilled to announce that Rapt Media is the recipient of a Lovie Award. The 6th Annual Lovie Awards recognized Rapt Media and its partner Aardman with a silver medal in the category of Best Use of Interactive Video for Dead Lonely – An Interactive Zombie Romance.
The mission of The Lovie Awards is to recognize the unique and resonant nature of the European internet community – from Europeʼs top digital and creative networks and content publishers to cultural and political organizations and individual creators. Now in its sixth year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe. With entries from over 30 countries across the EU, the Awards reflect the tremendous growth of the internet as a tool for business and everyday lives.
Technology—particularly the internet and social media—is invariably changing the way people engage, make decisions and exhibit loyalty. Fragmented content consumption, constant distraction, and consumer control continue to shift the rules on all of us. Not only is this the new reality for brands trying to reach and inspire a connection with consumers, but it’s also the new reality for companies seeking to reach and drive a relationship with their employees.
So what do employees today expect and want in exchange for their attention and loyalty? Given Rapt Media’s focus on enhancing the company-employee connection, we were curious to find out.
We recently surveyed 400 full-time employees of large companies in the U.S. to gather insights and opinions about their current employers, company leadership, training materials, and internal communications. Key findings from the report provide a snapshot of employee engagement in the American workplace:
How do you go from a complicated, 80-page instruction manual to an easy-to-navigate, interactive learning experience? The eLearning Guild explains how a major pharmaceutical company did just that in the latest in its series of in-depth case studies profiling strategic HR and learning and development solutions utilizing interactive video, personalization, and storytelling.
Though this case study focuses on innovative uses of interactive video for medical device training, as The eLearning Guild’s director of research Sharon Vipond, Ph.D. points out, its lessons learned extend far beyond the realm of healthcare and medical device training.