Forrester recently published a comprehensive report on the benefits of Interactive Video entitled “Move Beyond Awareness With Interactive Video” [synopsis here]. The report covers how interactivity results in higher completion rates, engagement, and ROI and we’re excited to share this with you as Rapt Media case studies are showcased several times. The report outlines the benefits of Interactive Video, as well as the “shortfalls in current approaches to online video and the benefits that interactive video can bring, and will provide marketers with an action plan on how to get started with this emerging technology.”
According to the report, companies are increasing online video ad spend by nearly 19 percent in Europe, and by more than 22 percent in the U.S., and interactivity amplifies the return on investment from this video spend significantly. The report noted that average completion rates for linear video advertising, depending on placement and device, typically lie within the 50 to 85 percent range. Rapt Media, however, typically sees IV completion rates of 90 percent and above — often with repeated views for the same video as consumers explore all paths of the interactive storyline.
Check out the synopsis of the report above, and let us know what you think. If you would like to get the entire report it can be purchased here.
Denver Startup Week wraps up tomorrow, and we thought it would be helpful to share a few lessons we’ve learned over the past two years as a startup. It’s fun and exciting to have the entrepreneurial spirit, but there are challenges to starting and growing a business.
Here are 10 tips for new startups:
- Honest Feedback - Get your product in front of beta testers as soon as possible. Move beyond sharing with friends and family so you can get honest feedback from people who don’t care about hurting your feelings.
- Diverse Perspective - Build your founding team with people who have different backgrounds and perspectives.
- Speak Their Language - Spend time talking to other founders, investors, and entrepreneurs to learn the lingo of the community. You need to be able to communicate your idea in a language that everyone understands.
It’s been an exciting few months at Rapt Media. Rebranding to Rapt Media from FlixMaster, partnering with globally renowned brands like Philips and Maybelline New York, and launching the first interactive videos for the iPhone have all played a big part in our ongoing commitment to ushering in a new era of online video.
Web and mobile video are growing fast, and as a result of these projects, so are we! We’re thrilled to share that the Rapt Media team is expanding with the addition of Caleb Hanson as Product Director and Hector Rodarte as QA Engineer.
Company Aims to Provide More Creative, Engaging, and Truly Interactive Video
BOULDER, CO — July 31, 2013 —
FlixMaster today announced the company is rebranding as Rapt Media, demonstrating its commitment to becoming the singular, scalable, in-house creative solution for business and agencies wanting to achieve measurable business objectives using online video.
Enterprise and branded video has enjoyed huge popularity as a marketing medium, often representing the first place people click on any web property, but statistics show that nearly half of online video viewers click away after 30 seconds.
The new Rapt Media sees an opportunity to address the rapidly growing need for more creative uses of video by corporations and media properties alike, providing a technology platform and product suite that improves content quality and increases viewer engagement.
Most technology developed for video has been targeted at storage and distribution issues, making the first chapter of Enterprise Online Video about delivering the video and managing the massive amount of data it creates. Sadly, the actual content has been largely ignored, with innovation taking a backseat to simple replications of offline video experiences.
“Since 2011, we have been the essential online video platform for indie producers and enterprise creative professionals who want audiences not only to watch online videos, but also to interact,” said Erika Trautman, co-founder and CEO of Rapt Media, a Boulder, CO-based graduate of the prestigious TechStars program. “Now, our media engine is poised to drive the world’s best interactive multimedia projects and fundamentally change the online video experience.”
“Rapt Media and our new brand position reflects that vision,” CEO Trautman said.
Rapt Media provides a scalable and measurable one stop solution for creating enterprise videos that use the click-through power of the web, resulting in experiences that engage, produce revenue, and address the real-life business needs of retailers, technology vendors, entertainment companies and other organizations, working with their existing distribution strategies to increase ROI.
The company recently announced their solution for the first mobile interactive videos for the iPhone and Android that don’t require an app for viewing, as well as partnerships with globally renowned brands Maybelline New York and Philips, which are are using the interactive technology in major marketing campaigns.
For global technology brand Philips, the company powered the first mobile interactive component for their upcoming Click & Style campaign, the introduction of an all-in-one Male Grooming product for young men. The effort is led by interactive agency Ogilvy & Mather Advertising (Duesseldorf). Willem Schungel, digital campaign manager of Philips Global said, “We needed to find a technology solution and experienced support team to help us execute this ambitious, interactive mobile campaign, and Rapt Media presented the only solution in the marketplace that was powerful and flexible enough to meet our mobile delivery needs. Their easy-to-use platform allowed our creatives to take control of the interactive building process, so that we can achieve greater mobile engagement.”
Additional enterprises using Rapt Media’s technology include HBO, Addison, Sony, One King’s Lane and NBC Universal, among others.
Rapt Media’s new website will launch on Aug. 14, 2013, but additional details can be found right now at www.raptmedia.com.
About Rapt Media
Rapt Media is the singular, scalable, in-house creative platform driving the evolution of interactive enterprise video for companies wanting to achieve measurable business objectives using online video. Rapt Media makes online video an interactive experience, allowing creative professionals to produce content at scale that is highly engaging, converts interaction into action and provides significant ROI.
Based in Boulder, CO and a graduate of the highly acclaimed TechStars program, Rapt Media’s cloud-based technology enhances enterprise videos with the click-through power of the web and creates viewer-engaging and revenue-producing assets for retailers, technology vendors, media companies and other organizations.
Company Announces Major Video Marketing Programs for Global Brands Maybelline New York and Philips
BOULDER, Colo., July 10, 2013 — FlixMaster, a leader in interactive online video, announced it is launching the first interactive videos for iPhone and Android that don’t require an app for viewing. Globally renowned brands Maybelline New York and Philips are using the interactive technology in major marketing campaigns.
“Not long ago, as video content moved online, technology companies were focused simply on how to store and distribute it. No one was paying attention to the quality of the content or what video could become in an interactive medium,” said Erika Trautman, co-founder and CEO of FlixMaster, a Boulder, Colo.-based graduate of the prestigious TechStars program. “The industry solved the distribution and storage issues. FlixMaster’s technology is powering the evolution of the content itself, and a crucial part of this effort is bringing interactivity to mobile users, giving businesses of all sizes a better way to connect and communicate with customers.”
As part of this effort, FlixMaster is releasing groundbreaking interactive video capability for the iPhone and Android. Expanding on successful previous work with clients such as USA Network and HBO’s Cinemax network, FlixMaster’s new collaborations with global beauty brand Maybelline New York and technology juggernaut Philips make them the first to use the company’s iPhone compatible interactive videos. These projects allow consumers to shop, click, and interact with FlixMaster’s cloud-based video technology on their iPhones without the momentum-killing distraction of needing to download an app first.
For Maybelline, the company has partnered with ICED Media on their newly launched #TheGlamourEye video campaign, putting cutting-edge technology in mobile users’ hands and giving the renowned beauty brand a new outlet for communicating with consumers about new products. “Educating consumers on how every woman can pull off the big eyes beauty trend is essential,” said Charlotte Adjchavanich, VP Digital & Communications, Maybelline New York. “By utilizing the actionable and engaging capabilities that FlixMaster provides, our viewers enjoy a unique and customized experience that reinforces our brand’s dedication to innovation, education, and fashion.”
Meanwhile, FlixMaster is powering the first mobile interactive component for global technology brand Philips and interactive agency Ogilvy & Mather Advertising (Duesseldorf)’s upcoming Click & Style campaign. Willem Schungel, digital campaign manager of Philips Global said, “Engaging and interacting with consumers is paramount when it comes to video, and a big component of this interactivity is meeting the demands of an increasingly mobile consumer. FlixMaster has made it possible for us to share product features with our customers in a completely new way.”
As part of their continuing efforts to change the way brands connect with customers through video, FlixMaster is also announcing that they are preparing to rebrand, with the new name and details slated to be announced in the coming weeks.
FlixMaster is the creative platform for enterprise online enterprise video. FlixMaster makes online video an interactive experience, allowing creative professionals to produce content at scale that is highly engaging, converts interaction into action and provides significant ROI.
Based in Boulder, CO and a graduate of the highly acclaimed TechStars program, FlixMaster’s cloud-based technology enhances enterprise videos with the click-through power of other web experiences and creates viewer-engaging and revenue-producing assets for retailers, technology vendors, media companies and other organizations.