by Dylan Dickey | Jun 10, 2015 | Company News
We believe storytelling is much more engaging when the viewer has a choice in what they experience. We wanted to give viewers a way to interact with a new world of possibilities previously unimaginable with traditional, linear video, so we created our new brand video entitled “Future of Video,” to showcase Rapt Media’s technology.
We had a great time creating our own interactive brand video, and even though we eat, drink, and breath Rapt Media, we still learned a lot in the process. We decided to document that process and create an interactive video for our “Storytelling 2.0” series in order to share our experience.
Making of ‘Future of Video’
Producing an interactive video requires a different mindset than traditional linear video. In Episode 4 of our “Storytelling 2.0″ interactive video series, we dissect how to create an interactive video from pre-production to post-production using our own brand video, “Future of Video,” as an example. To do this, we partnered with two Denver-based production companies, Image Brew and Studio Hippo, to help us create this video.
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by Dylan Dickey | Jun 2, 2015 | Project Examples
This week, the Interactive Advertising Bureau (IAB) launched its IAB Arena: Understanding the Digital Advertising Ecosystem with an interactive video powered by Rapt Media. See it here.
The IAB Arena: What is it?
The digital advertising ecosystem can be extremely complicated with new technologies and companies appearing every few months. However, it’s important for professionals and students of all levels to be able to comprehend and discuss digital advertising to excel in their jobs –whether it’s creating, distributing, selling, or measuring digital advertising.
This is the goal of the IAB Arena’s simple, six-ring illustration – to show how advertising messages are delivered to consumers in the vibrant and ever-expanding market. And, with the added interactive video powered by Rapt Media, viewers can go even further.
Interactive video: Personalizing the journey
The IAB teamed up with Rapt Media to tap the power of our interactive video platform with the goal of making the experience clean and simple, while also allowing those who are looking for more detail to dig deeper.
The IAB wanted to create a video that explained the Arena in detail, but Peter Minnium, creator of the Arena and IAB’s head of digital brand initiatives, and Jason Gluskin, IAB’s senior marketing consultant, realized that watching a linear video end-to-end was long and cumbersome.
“When I was introduced to Rapt Media’s nonlinear interactive video technology, I immediately saw it as an excellent way to bring the content to life, allowing users to navigate the rings at their own pace in the order they choose,” Gluskin explained.
The ultimate goal for this project was for anyone at any level of the industry to be able to easily grasp the concepts and choose to go into the level of explanation that they find most relevant to them and their level of knowledge and experience. Given this, the ability to present information efficiently and interactively was critical. Traditional linear video, which Minnium’s team experimented with, failed to meet this goal.
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by Dylan Dickey | May 29, 2015 | Press Releases
BOULDER, Colo. – May 29, 2015 – Rapt Media, the future of video, announced today that Greg Adamietz has joined the company as vice president of sales where he will be in charge of growing the company’s revenue, expanding its customer base and managing the sales of its interactive video platform. As agencies, brands and media are looking to engage with their audiences in meaningful, long-lasting ways, Rapt Media’s interactive video platform is providing the solution. In response to this growing need, Adamietz will be leading the Rapt Media sales team to grow its business.
Adamietz has specialized in marketing and selling emerging SaaS-based Web technologies for over 15 years. Throughout his career, he has focused on technologies that marry visitor and user intelligence with immediate, relevant action – a win for both marketers and customers.
“We couldn’t be happier to have Greg on board as our VP of sales,” said co-founder and CEO of Rapt Media, Erika Trautman. “His impressive sales and marketing experience working with clients such as Microsoft, Starbucks and Intuit, as well as passion for our technology, is going to be a huge asset to the Rapt Media team.”
In his previous role, Adamietz managed the sales team at Extole, helping many of the world’s top brands acquire new customers using a SaaS referral marketing platform. Prior to Extole, he led the Enterprise group at Monetate, providing companies with website A/B testing and personalization, and for Bazaarvoice where he helped to develop online word-of-mouth services, helping clients like Nike, 3M, and Microsoft expand their marketing efforts into the social-sphere. At DigitalGlobe, in the early days of the commercial Internet, Adamietz marketed a Web services platform that streamed digital imagery directly to the desktop – leading to the largest commercial imagery contract in history when Google first introduced imagery into Google Maps.
Greg lives in Boulder, Colo., with his family. In his free time, he enjoys snowboarding, mountain biking and enjoying the great Colorado outdoors. Greg holds a Masters in Environmental Science from Texas State University.
About Rapt Media
Rapt Media is the fastest and easiest way to create world-class Interactive Videos (IV) and is fundamentally changing how companies engage their customers online. Rapt Media’s suite of powerful browser-based solutions and team of digital media experts make it possible to create highly engaging, Interactive Video experiences at scale that deliver a better return on investment than standard video. Rapt Media uses video, today’s most compelling form of communication, to take brand strategies to a new level of customer engagement and conversion.
Media Contact
Randi Eicher
Barokas PR for Rapt Media
raptmedia@barokas.com
by Dylan Dickey | May 29, 2015 | Company News
The Rapt Media team is growing, and we’re pleased to announce that Greg Adamietz has joined us as vice president of sales, where he will be in charge of growing revenue, expanding our customer base and managing the sales of our interactive video platform.
As agencies, brands and media are looking to engage with their audiences in meaningful, long-lasting ways, Rapt Media’s interactive video platform is providing the solution. In response to this growing need, Adamietz will be leading the Rapt Media sales team to grow its business.
Adamietz has specialized in marketing and selling emerging SaaS-based Web technologies for over 15 years. Throughout his career, he has focused on technologies that marry visitor and user intelligence with immediate, relevant action – a win for both marketers and customers.
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by Dylan Dickey | May 22, 2015 | Company News, In the Media
London’s Digital Shoreditch Festival 2015
The Digital Shoreditch Festival, held annually in London since 2011, celebrates some of the best technical, creative, and entrepreneurial talent that the world has to offer. People from around the globe gather to present and experience the cutting edge of the newest, most innovative fledgling technologies that will go on to fundamentally change the way we market, create, and consume media.
Rapt Media Presents!
It’s no surprise then that Rapt Media’s co-founder and CEO, Erika Trautman, had a prominent presence on the stage last Friday, where she explained Rapt Media’s innovative interactive video platform as a solution to the changing media landscape to a full house. (Click here to see a SlideShare of her presentation, “Technology, Creativity & Data: How to tell your story, engage your audience and gain valuable data from interactive video.”)
In her presentation, Trautman spoke about the critical role short-form video plays as the majority of video consumption shifts to mobile devices. This is especially essential for millennials, who check their smartphones 8,000 times per year, and consume most of their news, entertainment, and marketing messages while on the go.
Interactive video puts the viewer at center-stage, which is especially appealing to a generation that grew up on the Web, where users actively engage with content rather than passively consume it. It’s time to bring what’s at the core of the Web to video – and that starts with interactivity. Unsurprisingly, these ideas have created waves in the digital marketing community.
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