We’re experiencing a lot of exciting change as of late at Rapt Media as we continue to grow our company. From improvements to our interactive video editor – now called the Rapt Media Composer – to an updated version of our API, we’re continuing to evolve. We felt now was the perfect time to also update the Rapt Media website. Launched this week, we’re thrilled to announce the latest version of RaptMedia.com.
If you’ve watched our recently released interactive video series, “Storytelling 2.0,” you know that we’ve been busy raising awareness and building demand for our product – using our own product. The second episode focuses on a decision that many companies, including Rapt Media, face: hire an agency to support your marketing efforts, or build a team to do it all in-house? Spoiler Alert: we chose not one but two agencies – and one of those agencies, Good Apples, a Boulder-based brand identity and graphic design studio, was hired to help us redesign our website.
We’ve been very candid about our journey as a growing startup in the “Storytelling 2.0” series, so we thought we’d keep that honest and collaborative spirit alive by sharing some of what went into our website redesign.
One of the features that sets Rapt Media’s interactive video technology apart from others is the ability to integrate video with marketing automation systems (MAS), such as Eloqua, Marketo, and Hubspot. We know that the concept can be a little much to wrap your head around, which is why we invited our VP of Product, Caleb Hanson, to the whiteboard to explain the power of integrating marketing automation with interactive video.
In this interactive marketing automation video, you’ll learn:
- How to gain insights about your customers through video
- How video interactions can be passed to marketing automation systems
- How video helps inform marketing campaigns, workflows, lead scoring, and fields
- How Rapt Media integrates with Eloqua, Marketo, and Hubspot
- The benefits of marketing automation systems
After the blood, sweat, and tears that come from pioneering a new technology have been wiped away, there comes a point when it’s time to get serious about raising awareness and building demand. For Rapt Media, that time has come – and it’s also the theme of the second episode of our interactive web series, “Storytelling 2.0.”
We are putting the spotlight on Episode 2, which focuses on a decision that many companies face: do you hire an agency to support marketing efforts, or do you build a team to do it all in-house? Explore with Rapt Media the advantages and disadvantages in hiring an agency vs. staying in-house, meet the agencies being considered, and learn how these potential partners could help with everything from developing a marketing strategy to website redesign.
Experts in content marketing & interactive video
Forrester Research is an expert when it comes to content marketing, and Rapt Media is a leader in interactive video, so, it only makes sense that these two companies partner to discuss how big brands can build better relationships with customers through valuable video content.
Reaching mobile consumers
Join Forrester Research Senior Analyst Ryan Skinner and Rapt Media CEO and Co-Founder Erika Trautman as they host an upcoming live webinar on how to reach today’s mobile consumers in a world of abundant content and shifting consumer behavior. The hour-long webinar, Reach, Engage, & Convert with Interactive Video, will take place on Wednesday, April 8 at 10 a.m. PT / 1 p.m. ET.
Join our live webinar on Wed, April 8 @ 1PM EST and learn…
“Consumers, specifically millennials, are accustomed to being surrounded by an endless amount of data, being in control of what they consume, and choosing how they consume content – whether it’s via mobile, tablet, or desktop,” said Trautman. “This shifting consumer behavior is important to every brand, and we’re looking forward to discussing how they can get and stay ahead of it.”
In this live webinar, viewers will learn:
Last week, in addition to announcing the launch of “Storytelling 2.0,” Rapt Media’s interactive video Web series, Rapt Media also announced a partnership with publishing giant Condé Nast to enhance both Condé Nast Entertainment’s original digital video programming as well as its advertising offerings.
If you’re unfamiliar with Condé Nast Entertainment (CNÉ), it’s a division of Condé Nast that focuses on the development, production, and distribution of original TV, feature film, and digital video offerings based on the company’s iconic media brands, such as Wired, Vogue, GQ, and Vanity Fair.
Together, Rapt Media and CNÉ will create interactive, first-of-its-kind digital video content for CNÉ’s premium media brands in several of CNÉ’s digital video series. These videos will run on CNÉ’s The Scene, the industry’s first platform devoted to curating and showcasing premium digital-first video content from CNÉ and traditional and new media companies.