by Jen Bergen | Mar 18, 2015 | Company News, Project Examples
Today, we’re thrilled to announce the launch of “Storytelling 2.0,” a first-of-its-kind interactive video series, which allows users to interact with a behind-the-scenes view of how Rapt Media, its customers, and its partners are using interactive video for their own marketing efforts.
“Like every company, to make our vision a reality we have some serious business decisions to make, and the challenges that we’re facing here at Rapt Media are probably very similar to the challenges you’re facing inside your own marketing department or at your agency,” said Rapt Media CEO and Co-Founder Erika Trautman in the first episode, “Hello, World. Welcome to Rapt Media.”
Over the next several months we’re going to show you how we tackle these issues using data, technology, and creativity. With each episode, viewers will have the opportunity to dive deeper into understanding the “next wave of storytelling” by interacting with the technology itself. Meta, we know.
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by Jen Bergen | Mar 18, 2015 | Press Releases
Partnership Will Enable Condé Nast Entertainment to Create Premium Interactive Video Programming, Offer Interactive Video Advertising
NEW YORK and BOULDER, Colo., March 18, 2015 /PRNewswire/ — Rapt Media, the future of video, today announced an agreement that will enable Condé Nast Entertainment (CNÉ) to enhance both CNÉ’s original digital video programming as well as its advertising offerings. CNÉ is a division of Condé Nast that focuses on the development, production, and distribution of original television, feature film, and digital video offerings based on the company’s iconic media brands.
Together, Rapt Media and CNÉ will create interactive, first-of-its-kind digital video content for CNÉ’s premium media brands that is not only proven to increase engagement, but also offers rich, insightful analytics. CNÉ will use Rapt Media’s interactive video technology platform to create interactive videos for several of CNÉ’s digital video series. The series will run on The Scene, the industry’s first platform devoted to curating and showcasing premium digital-first video content from CNÉ, and traditional and new media companies. Viewers will be able to experience CNÉ’s shows like never before by creating their own programming experience and choosing whichever topics or paths they find most interesting.
“We are always looking for ways to enhance the experience for our audience and advertising partners,” said Whitney Howard, SVP, Business Development and Strategy, CNÉ. “Partnering with Rapt gives us a unique value proposition, and makes The Scene more effective in making connections between our audiences and advertisers.”
In addition to its interactive video series, CNÉ will offer Rapt Media’s platform to advertisers through new integrated marketing packages. The new packages will include an interactive play within the actual ad unit, creating a unique offering that will allow visitors to CNÉ-operated sites to view the ads in a way that is personalized and more relevant to their interests.
“CNÉ is leading creatively in digital-first innovation,” said Erika Trautman, CEO and co-founder of Rapt Media. “They are delivering the best digital video experience in an environment built to showcase premium content. We are honored to partner with them to support their goals of making a place for an audience most comfortable on the Web to discover, watch and be inspired - and now with our partnership, to also interact and engage. By adding interactivity to their native advertising and episodic programming, we are able to help them further elevate their brands to reach important digital audiences.”
Publishers like CNÉ, as well as brands and creative agencies, are increasingly being tasked with creating personalized storytelling experiences that are mobile-friendly, engaging, and that boost conversions to gain a competitive edge. To make the business case, however, they must also deliver strong ROI, meaningful insights, and seamless technical integration. To usher brands and agencies into the future of video, Rapt Media recently launched “Storytelling 2.0,” a first-of-its-kind interactive video Web series that allows users to interact with a behind-the-scenes view of how Rapt Media, its customers, and its partners are using interactive video for their own marketing efforts.
To learn more about Rapt Media and its interactive video platform and customer case studies, please visit www.raptmedia.com.
About Rapt Media
Rapt Media has created the only interactive storytelling technology combining personalized narrative with unparalleled data integration. Our HTML5, mobile-native video platform gives you the power to intrigue, turning viewers into participants and engagement into real insights. Welcome to the future of video.
About THE SCENE
THE SCENE is the premier digital video storytelling network brought to you by Condé Nast Entertainment. THE SCENE features the best original programming from over 20 iconic brands. A window into the worlds of fashion, sports, culture, comedy and more, THE SCENE presents inspiring, celebrated, and unexpected stories that shape our culture, reflect our world and help make your Tuesdays just a little less ordinary.
Logo - http://photos.prnewswire.com/prnh/20141210/163731LOGO
Originally published on PR Newswire, March 18, 2015.
by Jen Bergen | Mar 5, 2015 | In the Media, Mobile and HTML5, Project Examples
It’s almost the weekend, and if you’re keeping up with the latest Hollywood buzz, seeing “Focus,” Warner Bros.’ caper about complex cons (and the attractive con artists pulling them off – cough, cough, Will Smith), is probably in your plans.
But behind every great movie is great advertising, and before you hit the popcorn stand, you’ll want to check out the incredibly creative social media campaign, “Focus on the Con,” created by Warner Bros. Keeping with the theme of the movie, the campaign allows users to step into the shoes of a con artist, testing their skills through a series of interactive video scenarios to see if they have what it takes to pull off a con. Whether you attempt to con the Internet Mogul, the Investment Banker, or the Art Dealer, the fun campaign gives you a more personalized experience with the story.
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by Jen Bergen | Feb 2, 2015 | Company News
Like winning an Oscar
Though Hollywood’s biggest night is still a few weeks away, those in the recruitment advertising industry had their Oscars last week. The 25th annual RAD Awards (Recruitment Advertising and Design), which celebrate the very best in recruitment communications and are considered by recruitment marketing professionals to be on par with winning an Oscar, took place January 29 in London.
The judges behind the RAD Awards, who come from prestigious agencies such as TMP Worldwide and Bernard Hodes, look at the world’s best direct recruiters, agencies, and HR professionals and dub the high honor of a RAD Award to those that “produced outstanding recruitment campaigns through innovation, skill and effectiveness.”
Innovation, skill, and effectiveness are the key words here, and they definitely apply to the winners of the “Candidate Interaction (Including Gamification, Competitions)” category: Havas People and Anheuser-Busch InBev.
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by Jen Bergen | Jan 27, 2015 | Project Examples
Marketing automation is quickly becoming a must-have in not only the marketing world but also in the world of online video. In fact, one of our 2015 online video predictions is that more and more video creators will use marketing automation to make their videos smarter. We’ve seen remarkable results from combining interactive video with marketing automation – and inContact’s recent interactive video project integrated with Eloqua is a perfect example.
In the first six weeks of the video being live on inContact’s site, the company saw a 100 percent increase in conversions and $500K in new pipeline opportunities. So how did inContact do it?
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