We’re experiencing a lot of exciting change as of late at Rapt Media as we continue to grow our company. From improvements to our interactive video editor – now called the Rapt Media Composer – to an updated version of our API, we’re continuing to evolve. We felt now was the perfect time to also update the Rapt Media website. Launched this week, we’re thrilled to announce the latest version of RaptMedia.com.
If you’ve watched our recently released interactive video series, “Storytelling 2.0,” you know that we’ve been busy raising awareness and building demand for our product – using our own product. The second episode focuses on a decision that many companies, including Rapt Media, face: hire an agency to support your marketing efforts, or build a team to do it all in-house? Spoiler Alert: we chose not one but two agencies – and one of those agencies, Good Apples, a Boulder-based brand identity and graphic design studio, was hired to help us redesign our website.
We’ve been very candid about our journey as a growing startup in the “Storytelling 2.0” series, so we thought we’d keep that honest and collaborative spirit alive by sharing some of what went into our website redesign.
After the blood, sweat, and tears that come from pioneering a new technology have been wiped away, there comes a point when it’s time to get serious about raising awareness and building demand. For Rapt Media, that time has come – and it’s also the theme of the second episode of our interactive web series, “Storytelling 2.0.”
We are putting the spotlight on Episode 2, which focuses on a decision that many companies face: do you hire an agency to support marketing efforts, or do you build a team to do it all in-house? Explore with Rapt Media the advantages and disadvantages in hiring an agency vs. staying in-house, meet the agencies being considered, and learn how these potential partners could help with everything from developing a marketing strategy to website redesign.
Experts in content marketing & interactive video
Forrester Research is an expert when it comes to content marketing, and Rapt Media is a leader in interactive video, so, it only makes sense that these two companies partner to discuss how big brands can build better relationships with customers through valuable video content.
Reaching mobile consumers
Join Forrester Research Senior Analyst Ryan Skinner and Rapt Media CEO and Co-Founder Erika Trautman as they host an upcoming live webinar on how to reach today’s mobile consumers in a world of abundant content and shifting consumer behavior. The hour-long webinar, Reach, Engage, & Convert with Interactive Video, will take place on Wednesday, April 8 at 10 a.m. PT / 1 p.m. ET.
Join our live webinar on Wed, April 8 @ 1PM EST and learn…
“Consumers, specifically millennials, are accustomed to being surrounded by an endless amount of data, being in control of what they consume, and choosing how they consume content – whether it’s via mobile, tablet, or desktop,” said Trautman. “This shifting consumer behavior is important to every brand, and we’re looking forward to discussing how they can get and stay ahead of it.”
In this live webinar, viewers will learn:
Last week, in addition to announcing the launch of “Storytelling 2.0,” Rapt Media’s interactive video Web series, Rapt Media also announced a partnership with publishing giant Condé Nast to enhance both Condé Nast Entertainment’s original digital video programming as well as its advertising offerings.
If you’re unfamiliar with Condé Nast Entertainment (CNÉ), it’s a division of Condé Nast that focuses on the development, production, and distribution of original TV, feature film, and digital video offerings based on the company’s iconic media brands, such as Wired, Vogue, GQ, and Vanity Fair.
Together, Rapt Media and CNÉ will create interactive, first-of-its-kind digital video content for CNÉ’s premium media brands in several of CNÉ’s digital video series. These videos will run on CNÉ’s The Scene, the industry’s first platform devoted to curating and showcasing premium digital-first video content from CNÉ and traditional and new media companies.
Today, we’re thrilled to announce the launch of “Storytelling 2.0,” a first-of-its-kind interactive video series, which allows users to interact with a behind-the-scenes view of how Rapt Media, its customers, and its partners are using interactive video for their own marketing efforts.
“Like every company, to make our vision a reality we have some serious business decisions to make, and the challenges that we’re facing here at Rapt Media are probably very similar to the challenges you’re facing inside your own marketing department or at your agency,” said Rapt Media CEO and Co-Founder Erika Trautman in the first episode, “Hello, World. Welcome to Rapt Media.”
Over the next several months we’re going to show you how we tackle these issues using data, technology, and creativity. With each episode, viewers will have the opportunity to dive deeper into understanding the “next wave of storytelling” by interacting with the technology itself. Meta, we know.
Like winning an Oscar
Though Hollywood’s biggest night is still a few weeks away, those in the recruitment advertising industry had their Oscars last week. The 25th annual RAD Awards (Recruitment Advertising and Design), which celebrate the very best in recruitment communications and are considered by recruitment marketing professionals to be on par with winning an Oscar, took place January 29 in London.
The judges behind the RAD Awards, who come from prestigious agencies such as TMP Worldwide and Bernard Hodes, look at the world’s best direct recruiters, agencies, and HR professionals and dub the high honor of a RAD Award to those that “produced outstanding recruitment campaigns through innovation, skill and effectiveness.”
Innovation, skill, and effectiveness are the key words here, and they definitely apply to the winners of the “Candidate Interaction (Including Gamification, Competitions)” category: Havas People and Anheuser-Busch InBev.