by Jen Bergen | Dec 11, 2014 | Company News, Project Examples
Ever have one of those nights that you can’t quite recall pieces of the next morning? The main character in the Philips interactive video campaign, “Designed to Play,” has – and he needs your help to piece together the previous night’s events.
Renewing its agreement with Rapt Media for a second year, interactive agency Ogilvy & Mather Duesseldorf is using Rapt Media’s interactive video technology for an updated version of Philips’ “Designed to Play” campaign.
As part of a concerted effort to reach a young, tech-savvy audience on mobile devices, the Philips interactive video campaign allows men to explore the shaving style possibilities afforded by the Philips Click & Style electric razor by immersing them in an entertaining, playful, mobile interactive video experience. And “possibilities” is the key word here. The campaign, which originally launched with “one guy, 5 styles, 625 possibilities,” has added a sixth style to the second year, increasing the number of possible outcomes to 1,296 possibilities. Trust us, you’ll want to click on all of them to see what kind of shenanigans our main character was up to the night before.
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by Jen Bergen | Nov 26, 2014 | Company News
It’s been an action-packed year here at Rapt Media. Some of our Rapt Media 2014 highlights include:
- Client Projects: We had great client projects from the likes of Philips, Martini Racing, Deloitte, inContact, and Cinemax, to name a few.
- Awards: Our work was nominated for both a Mashies and a Webby award. Rapt Media was also dubbed a “Cool Vendor” by Gartner, and a “Trendsetting Product” by EContent Mag.
- Internal Awesomeness: We raised $3.1 million in funding (booyah!), and also launched our own interactive cooking experience featuring our VP of engineering.
- Product Features and Integrations: We launched our Interactive Storyboarder, we enabled integrations with marketing automation systems like Eloqua and Marketo, and we released our Site Pairing technology, which creates a link between your video and the website around it.
It seems like just yesterday that we were writing our year-in-review blog post and listing all the things for which we were thankful. Tis the season once again. Some of the Rapt Media “Raptors” took a few minutes to reflect on the past year. Below, we share some of our highlights from 2014.
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by Jen Bergen | Nov 20, 2014 | Company News, How-Tos and Tips
Having a hard time thinking about, planning, and executing an interactive video project? Hey, we hear you – making the leap from traditional linear video to interactive video requires a new way of thinking. In addition, creating an interactive video experience also tends to require sign-off from key stakeholders. The easiest way to get that initial approval hearkens back to the age-old writing technique of “show, don’t tell.”
Imagine trying to pitch an interactive video by showing a linear experience. Telling your stakeholders that it’ll do X, Y, and Z when it’s interactive just doesn’t pack the same punch as showing a working, interactive prototype. So how can you pitch and test your interactive video concept?
To make the initial process of building and getting approval of your interactive video easier, we created the Rapt Media Interactive Storyboarder. With it, you can take a concept and turn it into a working prototype within minutes, increasing your chances of selling your idea while also streamlining the entire production process.
Check out the interactive video below to learn more about Rapt Media’s Interactive Storyboarder.
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by Jen Bergen | Oct 31, 2014 | Company News
It’s October 31st, which means only one thing: it’s Halloween! We work hard at Rapt Media, but we also like to take the time out of our busy work days to have some fun. Today, at our Boulder office, we held our first annual Rapt Media Costume Contest. We had a fabulous turnout. Costumes ranged from deranged nurse to police officer to flapper to larper to Katniss Everdeen.
We loved all of the costumes, but the winner of the contest, by unanimous vote, went to…
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by Jen Bergen | Oct 30, 2014 | Company News, In the Media
Turning a startup from an idea to a success isn’t easy, and we couldn’t have done it without the help of Techstars. Rapt Media, a Techstars 2011 alum, joins 500 other startups that’ve gone through the accelerator program. Eighty percent of Techstars companies are still active, and Techstars is telling the stories of these startups in its new “Where Are They Now?” series, which highlights the post-program adventures of some of these companies.
Rapt Media is thrilled to be one of the first in this series, along with our Boulder-based friends at RoundPegg and Occipital. Check out the video below to hear how Rapt Media went from two founders and an engineer working in our CEO’s parent’s basement to where we are now: 15 employees and growing (hint: we’re hiring!).
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by Jen Bergen | Oct 14, 2014 | Company News, How-Tos and Tips
We had a great time at this year’s Denver Startup Week attending some insightful panels and seeing our fearless leader, Rapt Media CEO and co-founder Erika Trautman, speak alongside a handful of some of our favorite startups at two separate events – both of which were packed with eager DSW attendees. In fact, one panel, “Sifting Through the BS: Advice that Really Matters When You’re in the Trenches of Building a Business,” had 650 registered attendees and only space for 150.
For those who were able to attend the panel, a lot of ground was covered. PivotDesk’s CEO and co-founder David Mandell, Simple Energy’s CEO and founder Yoav Lurie, and Rapt Media’s CEO and co-founder Erika Trautman did indeed sift through the BS, candidly sharing their take on many of the questionable pieces of advice startups get when building their business.
For those unable to make it to the panel, or for those who attended and just want a refresher, our friends at PivotDesk recorded the whole thing. The 1.5-hour-long panel was packed with loads of great advice, and we turned the footage into an interactive video, making it easy for you to literally sift through and select the topics you want to learn more about.
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