If you’ve ever watched an online recruitment video you know that they usually can go one of two ways. They can be a dry, boring explanation of the company, or they can make the company seem like a Google-esque, "Pee-wee's Playhouse" fun zone. Either way, these videos have one thing in common: They’re both linear videos that are generally unexciting.
However, Deloitte, the largest professional services firm in the world, decided to change the traditional method for online recruitment videos, launching an interactive enterprise video for its graduate and internship opportunities that’s not only informative, but also very entertaining. Little Sister Films (LSF), a digital video agency operating in New Zealand and Australia, built the interactive project for Deloitte, and released it earlier this week.
Tasked in creating something unique and fresh for Deloitte’s 2014 Graduate Recruitment campaign, LSF built a point-of-view interactive day-in-the-life video. According to LSF, the goal was to “create something light-hearted that took you inside the Deloitte culture and educated the viewer on the various service lines the company has to offer.”
The first-person point-of-view video puts the user into the shoes of a new employee. From spilling coffee in the elevator first thing in the morning, to losing notes right before a meeting in the afternoon, the video takes the viewer through the employee’s day, prompting them to click on buttons to make choices that move the video along, resulting in a right or wrong choice. If the viewer clicks on a wrong choice, he or she gets the chance to try other options until the right answer is selected.
This wasn’t LSF’s first foray into interactive Video, though. The agency created the hugely successful film for New Zealand’s Hell Pizza, which was hosted on YouTube using annotations. The problem with YouTube is that annotations can be off by default, don’t work with all mobile devices, and can’t link out to external websites.
With Rapt Media’s platform, however, interactive videos can work across all devices. Buttons can also link to external websites, and, as LSF can attest, it’s easy to use for both the viewer and the video creator.
It’s not every day you get to don the virtual shoes of a new employee, and the first-person choose-your-own-ending video is the perfect vessel for HR and recruiting outreach. The Deloitte video is a great example of a gamified video, and though it's only been live for just under five days now, the video's reception has been stellar. Check out some of the tweets below to see what people are saying about Deloitte's innovative recruitment video.
Learn more about creating your own interactive enterprise video here.