Rapt Media teamed up with online community Gaiam TV a few months ago to devise a head-to-head landing page competition against a standard landing page to see if Interactive Video would increase conversions, while also communicating and building relationships with its customers. The results were outstanding. At the largest digital marketing event of the year, the upcoming AdTech SF conference, Rapt Media CEO Erika Trautman and Gaiam TV’s Director of Marketing Andrea Scott will elaborate on these findings as well as Interactive Video in general in the session entitled “The Interactive Effect: Boosting Video Performance.”
During the session, the two companies will discuss how Gaiam TV came together with Rapt Media to create an engaging, menu-driven Interactive Video landing page for its streaming media service that gives the viewer control of the content, resulting in an improvement in ROI in less than four weeks, and doubling Gaiam TV’s conversions over its standard, static pages.
The AdTech conference takes place March 26 and 27 at San Francisco’s Moscone Center, with Trautman’s session starting at 2:15 p.m. on March 26. If you haven’t signed up for AdTech SF14 yet, there’s still time. Registration is open, and we’re thrilled to offer our readers a coupon worth 25 percent off with our promo code: SPEAK1SF14.
If you’re going to be at AdTech SF14, we’d love to meet with you. Just shoot an email over to our marketing team (marketing_at_raptmedia_dot_com), and we’ll set up a time.
Those who’ve not yet seen Erika speak are in for a treat. Check out the video below of her presentation at Fortune’s Brainstorm Tech conference to see what we mean.
If you’re new to the whole concept of Interactive Video, check out one of our most recent projects below created by Little Sister Films for Deloitte New Zealand.
Did we pique your interest? Send us a note to set up a time to meet at AdTech SF14.