If you missed us at the ad:tech SF14 conference in San Francisco yesterday, we have good news. Rapt Media CEO Erika Trautman will be speaking at the ClickZ Live conference, formerly the SES Conference and Expo, in New York next week. On April 3, Trautman and ICED Media co-founder and president Leslie Hall will discuss how they partnered to create the world’s first interactive video optimized for iPhone and Android to launch Maybelline New York’s Big Eyes Falsies Mascara to a global audience.
Partnering with top blogger, the Glamourai’s Kelly Framel, Rapt Media and ICED Media created #TheGlamourEye, an interactive beauty adventure hosted by Framel where viewers could click on the video to choose which signature makeup looks they wanted to learn about and then click directly to those featured products.
In the “Innovative Campaigns - Engaging Customers with Interactive Video” session at ClickZ Live, the two executives will discuss the three key components to the project’s success.
First, the Glamourai project was a hit thanks to successful global appeal, leveraged by Framel’s audience. Secondly, the project has “first-mover status,” which comes from Maybelline New York being the first to have an interactive video formatted for iPhone and Android. And lastly, the project has smart content marketing, which results from having produced a smart and intuitive experience that allowed the video to educate viewers about products while telling a story.
There’s still time to register for ClickZ Live. If you’re planning on attending and would like to meet with Rapt Media for a demo and to learn more about Rapt Media’s Interactive Video platform, shoot an email over to our Marketing team (marketing_at_raptmedia_dot_com) to set up a time.
Interested in learning more about Interactive Videos in general? Check out our new series of Interactive Video Tips to get started.