Martini Racing Uses Rapt Media’s Site Pairing to Build Gamified Formula One™ Contest
BOULDER, CO-(Marketwired - May 14, 2014) - Rapt Media, the fastest and easiest way to create world-class Interactive Videos, today announced that Martini Racing is using Rapt Media’s patent-pending Site Pairing technology to power an interactive and gamified experience for the Formula One™ Italian Grand Prix.
Taking front stage in 2014, gamification is becoming the new norm in online Interactive Video. From high-end beverage companies like Martini to professional services firms like Deloitte, smart brands and businesses of all types are making the move to interactive content.
London-based creative agency Mr. President is using Rapt Media’s technology to enable the interactive contest portion of Martini’s campaign, bringing the heart-pounding action of racing to users’ PCs and mobile devices through a game of agility.
“The Martini Racing project is an elegant and thrilling example of how our Site Pairing technology can create a deeply engaging, game-like experience for a brand,” said Rapt Media CEO Erika Trautman. “It has been fantastic to work with such an innovative creative group like Mr. President to promote Martini Racing and the Formula One™ Italian Grand Prix.”
While not available in the U.S., the campaign will be rolling out in a number of European countries in the weeks building up to September’s Formula One™ Italian Grand Prix race. Check Martini.com/racing to see if the interactive campaign is available in your country.
With solid representation in Europe from innovative brands like Martini and other early Interactive Video adopters like Philips, gamifiication is ready to make the next move. Check out how interactive gamified video can make your business move at www.raptmedia.com/showcase or contact us to learn more.
About Rapt Media
Rapt Media is the fastest and easiest way to create world-class Interactive Videos (IV) and is fundamentally changing how companies engage their customers online. With its suite of powerful browser-based solutions and team of digital media experts, Rapt Media makes it possible to create highly engaging, Interactive Video experiences at scale that deliver a better return on investment than standard video. Create highly immersive content for marketing, sales, training, education, and entertainment with Rapt Media. Driving Interactive Video