Why change? Why innovate? Why invest? Answering those questions isn't always easy. To help you find those answers, and so that you're not going at it alone, we created the Rapt Media Strategic Guide and ROI Workbook.(more…)
Sitting at a coffee shop on your laptop, you check the news and see reports of yet another major hacking event affecting tens of thousands of people across the world. You may be thinking "I have nothing to worry about; I've taken all the necessary precautions, haven't opened any suspicious emails, and never download any strange files." However, by you simply logging into the coffee shop's public WiFi, you may be opening yourself up to a cyber attack.(more…)
Digital-first companies have forever disrupted the ways that companies, their employees, and their customers interact, setting a high bar for digital simplicity, user-centricity, interactivity, and responsiveness.
It's imperative now more than ever for businesses to digitally transform. “At this point, it’s do or die for a lot of companies,” Navin Sharma, Pitney Bowes VP of product management and customer information management, said in a new Forbes Insights white paper in association with...(more…)
We all know video is a popular medium to engage, communicate, and share—especially in a noisy and cluttered space. With more than 20 billion video views coming from Facebook, Snapchat, and YouTube per day, employees and consumers' online experience expectations are changing. And undoubtedly, the growth in enterprises' increased interest and investment in video is a reflection of what is happening with online video today.(more…)
It’s not enough to have a good looking website. Providing digital product experiences that attract attention and forge emotional connections are critical. Experiences that help the consumer by being informative, educational, and inspirational is proven to accelerate the buying cycle and increase loyalty dramatically over time.(more…)
Editor's Note: We're thrilled to have Ham Fancher, Rapt Media's senior product engineer, as our guest blogger.
A year ago today, we launched our revamped project authoring platform, known as the Composer, for all customers. The new Composer largely aimed to modernize our project publishing workflow from both a user experience and technology standpoint. This effort included rewriting code for a majority of the existing Composer application, minus a few pieces that were a bit more of a...(more…)