Rapt Media and Kaltura partner to increase employee and customer engagement

by Erika Trautman |

We've got some exciting news to share today. Rapt Media is integrating with Kaltura, the leading video technology provider, bringing enterprise companies and educational institutions better engagement, learning, and behavior change through interactive video experiences. The solution will be available to all Kaltura customers beginning in April.

Why go interactive?

Enterprise companies have to break through a noisy, congested minefield of competing information to reach their target audiences—whether internal or external. Couple this challenging landscape with lofty expectations from a digitally savvy audience, and we all have our work cut out for us.

What businesses are doing to reach and engage employees simply isn’t working. For more than ten years, Gallup and other researchers have reported dismal employee engagement figures. We know video is a powerful tool, but video alone is no longer enough to move the needle. Companies must rethink their video strategy. There is no better way, other than through human connection, to create a personalized, authentic, two-way employee/employer interaction than a navigable, interactive video experience.

When offered response-provoking video experiences, employees and customers sit up, pay attention, and take action.

What does the partnership mean?

The integration of Rapt Media’s technology with Kaltura’s video platform will enable Kaltura customers to access Rapt Media’s interactive video Composer, player and publisher functionalities within the Kaltura MediaSpace Video Portal.

Together, Kaltura and Rapt Media power a video experience that resets the business approach to engagement—both internally and externally. HR and communications leaders will be equipped to enhance the company-employee connection, and marketing departments will be better situated to hold the attention of current and potential customers.

The benefits to engagement and learning will be especially prevalent among enterprise clients’ employee audiences. Recent data, like the 2016 survey by Rapt Media, demonstrates that for most U.S. employees, critical information just isn’t sinking in. Just as we’ve moved past old-fashioned communications and educational content for customers, we must also move forward in the experiences we provide our workers. Video is the best way to achieve that.

According to Kaltura’s third annual State of Enterprise Video report that surveyed nearly 500 enterprise professionals, 96 percent stated that video improves both learning and communication.

Ready to learn more?

Check out the press release for more details. Heading to Learning Solutions 2017? To find out more about the Rapt Media/Kaltura partnership, join us at from March 22 to 24 in Orlando, FL. Experts from Kaltura and Rapt Media will be on hand at booth #317, and will also lead the session, “Interactive Video: Building an Emotional Connection to Drive Behavior,” about the best way to use and develop interactive video content. Set up a meeting here.

Employee Engagement Report