Not all interactive video solutions in the marketplace today are created equal—especially when it comes to their ability to deliver measurable return on investment. Before we get into the different types available, let's establish why you should care about interactive video in the first place.(more…)
This article was originally published via Magnet Media Films.
You already know you need video. You’ve likely committed a significant amount of your marketing budget to creating a steady stream of content and optimizing your YouTube channel in an effort to increase organic viewership.
But here’s an important question to ask. Let’s say you’re getting decent impressions and views. How do you know if your audience is really engaged?
According to Google, consumers have more than ten interactions...(more…)
Today’s workforce requires an emotional connection and a sense of purpose that traditional corporate communications and trainings haven't been able to achieve. We know meeting this need within your budget and using the resources at hand is not always easy, and it certainly requires new thinking and new technology.
Many organizations are looking to video as a powerful tool to address this challenge, but video alone is not enough to move the needle—you must rethink your video strategy. Our VP...(more…)
It's crucial for educators to understand how students are performing, yet most of their content doesn't give them the kind of feedback they really need. Static content can't allow educators to provide viewers with tailored information that's based on their situation or knowledge level. But interactive video can.
We created an interactive video to better explain how producing content that is participatory and interactive provides an incredible advantage for both the content creator and the...(more…)
Producing interactive video means thinking about a whole new set of factors that you may not have encountered before when producing traditional linear video: should you build your own solution, or use something that’s pre-made; how will your customers interact with your video on mobile devices; what type of branching structure will be the most effective, based upon the type of content you’re presenting?
To answer these questions (and more), we put together a guide with the best practices for...(more…)
Going out and making an idea into something funny, interesting, informative or impactful is the goal of any video. Letting loose and doing something that showed off what could be done with interactive video was the goal of one of my first assignments as an intern at Rapt Media, and it’s also what “Dylan’s Super Useful Fruit Hacks” is all about.
Like any video, it started with an idea. Every new Rapt Media team member has to make an interactive video so that they understand the workflow and...(more…)