[Editor's Note 4/13/15: You missed the window to download the Forrester report. If you want to learn more about what Forrester Research is saying about interactive video, watch the on-demand webinar here.]
Last year, Forrester Research released “Move Beyond Awareness With Interactive Video,” a comprehensive report on the benefits of interactive video. The stats and figures that came out of the research are thought provoking and impressive, and we’ve been using them as proof points for how interactive video can help companies see higher completion rates, engagement, and ROI with their online video content.
But instead of just telling you about all these points, we wanted to
share the report* in its entirety with you can see why Forrester recommends interactive video, and so that you can get the full-picture-view of what interactive video is and how it’s changing the way we produce and present content.
Though it’s normally $499 to download the report from Forrester itself, we’ve licensed it for a short period of time, so make sure to
download the report today*.
In the report you’ll discover how interactive video:
- Provides meaningful viewer metrics and insights
- Enables your team to deliver brilliant creative on any device
- Increases ROI with higher engagement and conversion rates
Moving beyond awareness with interactive video
The report, which features a few of Rapt’s case studies, including Philips and Maybelline, outlines the “shortfalls in current approaches to online video and the benefits that interactive video can bring, and will provide marketers with an action plan on how to get started with this emerging technology.”
According to the report, companies are increasing online video ad spend by nearly 19 percent in Europe, and by more than 22 percent in the U.S., and interactivity amplifies the return on investment from this video spend significantly. The report noted that average completion rates for linear video advertising, depending on placement and device, typically lie within the 50 to 85 percent range. Rapt Media, however, typically sees IV completion rates of 90 percent and above – often with repeated views for the same video as consumers explore all paths of the interactive storyline.
[*Editor's Note 4/13/15: You missed the window to download the Forrester report. If you want to learn more about what Forrester Research is saying about interactive video, watch the on-demand webinar here.]