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In this report you will discover how interactive video:

  • Increases ROI with higher engagement and conversion rates
  • Provides meaningful viewer metrics and insights
  • Helps you engage leads on any device to move them down the sales funnel

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B2B Case Study: inContact “Workforce-Intelligent Contact Center™"

inContact was looking for a way to promote its Workforce-Intelligent Contact Center solution in a new and cutting edge way. It wanted to create an interactive video that could integrate with its marketing automation system, Eloqua, to help capture and score leads.

The Results
  • Better lead scoring and lower barriers for conversion
  • More meaningful metrics around how visitors are navigating through the video

"When inContact came to Room 214 with this idea, we pitched them on Rapt Media’s tool with Site Paring…knowing that it was the right solution and team of people to accomplish marketing automation system integration."

— Jen Casson, Producer at Room 214