In this report you will discover how interactive video:
Phillips’ goal was to achieve mobile interactive video engagement to introduce a new generation of young European men to the style possibilities afforded by the Philips Click & Style electric razor. Using Rapt Media's HTML5, data-driven interactive video technology, Philips was able to immerse viewers in an entertaining, playful, interactive video experience that they could access on mobile devices without downloading an app.Success metrics
"Engaging and interacting with consumers is paramount when it comes to video, and a big component of this interactivity is meeting the demands of an increasingly mobile consumer. Rapt Media has made it possible for us to share product features with our customers in a completely new way."
— Willem Schungel, Global Digital Manager of Philips Consumer Lifestyle