Consumers’ Ability to Discover Meaningful Content Influences Purchase Decisions and Brand
BOULDER, Colo. – May 18, 2016 – According to The Future of Content: Rethinking Content Consumption, a national survey report released today, consumers want to discover digital content on their own and are skeptical of brands pushing online ads through interruptive channels.
(more…)Transformation of Rapt Media Composer introduces new features and improved usability
BOULDER, Colo. - May 12, 2016 - Rapt Media today announced a significant upgrade to its platform and user experience with the release of a completely redesigned Composer, available to all users beginning May 12. The redesign incorporates a more modern application architecture while introducing a new project authoring experience that together will provide a faster, easier, and more intuitive workflow for...
(more…)Interactive, Investigative News Drives Audience Participation, Offers Seamless Mobile Viewing
BOULDER, Colo. - April 28, 2016 - FUSION has partnered with Rapt Media to bring a new generation of interactive news to viewers. This new style of documentary alternates between traditional investigative storytelling and interactive opportunities for the viewer to dive even deeper.
(more…)BOULDER, Colo. – April 4, 2016 – According to the new report, "The Future of Content: Measuring Content Performance," marketers have a tremendous content measurement problem and are struggling to accomplish true personalization. Both of these challenges are rooted in the wrong content metrics and technology investments.
(more…)BOULDER, Colo. – March 10, 2016 – Erika Trautman, CEO and founder of Rapt Media, a leader in groundbreaking interactive video technology, recently sat down with Jim Nail, Forrester Research principal analyst serving B2C marketers, to discuss the influence of emerging content technologies on personalization, consumption, data, and ROI, and the shifting content marketing landscape.
(more…)Marketers Continue to Rely on Distribution Technology to Drive Personalization Instead of Focusing on Better Content Creation Tech
BOULDER, Colo. – March 3, 2016 – Rapt Media, a leader in groundbreaking interactive video technology, today unveiled new survey findings highlighting personalization and deeper engagement as both the top priority and greatest challenge for content marketing creatives, and demonstrates that they aren’t thinking about engagement measurement when creating content.
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Rapt Media offers a compelling alternative to engage employees and consumers, inspiring them to act. Our cloud-based interactive video platform helps drive deeper engagement, resulting in enhanced learning and faster behavior change.
