The conversion results from our Interactive Video activation with Rapt Media certainly exceeded our expectations and resulted in a very noticeable increase in subscriptions. Not only is the platform powerful and simple to use, but the creative and technical support of their team made our move into this new medium fun and successful.
Maybelline New York, working with the agency ICED Media, created #TheGlamourEye — an interactive beauty adventure hosted by stylist and blogger Kelly Frammel. Viewers had the unique ability to click on the video to choose which signature makeup looks they wanted to learn about, and then could click directly to those featured products.
Philips, working with Ogilvy & Mather, created the online experience “Designed to Play – One guy, 5 styles, 625 possibilities.” Viewers can select the beard style of the main character to unlock different storylines, while the website simultaneously loads product information and styling tips outside of the player.
Maximize results from any owned or earned media channel. Easily create interactive stories that capture customers' attention by offering choice.
From creative concepting to full microsite implementation, we have solutions that will fit your needs.
Add link outs to any video with a few clicks to encourage purchases and provide additional information.
As industry leaders, our creative team will help you get the most out of your Interactive Video creations.
Monitor viewer engagement in your Interactive Video projects to maximize effectiveness.
Add choice to video with drag-and-drop ease creating a new online video experience.
Unique technology facilitates communication between video player and website for powering the third dimension of IV.