SGOSS, an independent charity whose mission is to recruit school governors, wanted to create an Interactive Video that would bring to life the school governor role by giving users the chance to make the kind of decisions that school governor make. The questions were posed by three children.
Deloitte New Zealand, working with Little Sister Films digital video agency, created “Will You Fit Into Deloitte,” a point of view, interactive recruiting video that takes viewers inside the Deloitte culture while also educating viewers on Deloitte’s various service lines.
Using select questions and Rapt Media’s branching feature to narrow relevant material for the individual based upon their age, marital status, state of residence, full-time/part-time status, and Medicaid eligibility, the Learning Care Group condensed an extraordinary amount of information into a very short and meaningful presentation specific to the user.
The marketing team at Gaiam TV always knew it had compelling video content for subscribers, but were struggling with a way to leverage that content to drive new subscriptions. Together with the Rapt Media consulting team they devised a landing page optimization strategy, pitting an IV landing page against a standard one to see the impact on subscriptions.
Maybelline New York, working with the agency ICED Media, created #TheGlamourEye — an interactive beauty adventure hosted by stylist and blogger Kelly Frammel. Viewers had the unique ability to click on the video to choose which signature makeup looks they wanted to learn about, and then could click directly to those featured products.
Philips, working with Ogilvy & Mather, created the online experience “Designed to Play – One guy, 5 styles, 625 possibilities.” Viewers can select the beard style of the main character to unlock different storylines, while the website simultaneously loads product information and styling tips outside of the player.
Maximize results from any owned or earned media channel. Easily create interactive stories that capture customers' attention by offering choice.
From creative concepting to full microsite implementation, we have solutions that will fit your needs.
Add link outs to any video with a few clicks to encourage purchases and provide additional information.
As industry leaders, our creative team will help you get the most out of your Interactive Video creations.
Add choice to video with drag-and-drop ease creating a new online video experience.
Unique technology facilitates communication between video player and website for powering the third dimension of IV.