Case studies

SGOSS - Could you be a School Maker?

Education and recruitment using Interactive Video: SGOSS smashes previous campaign goals

SGOSS, an independent charity whose mission is to recruit school governors, wanted to create an Interactive Video that would bring to life the school governor role by giving users the chance to make the kind of decisions that school governor make. The questions were posed by three children. Read more

Deloitte Interactive Recruitment Video

Interactive recruitment: Deloitte gamifies the recruiting video, brings to mobile

Deloitte New Zealand, working with Little Sister Films digital video agency, created “Will You Fit Into Deloitte,” a point-of-view, interactive recruiting video that takes viewers inside the Deloitte culture while also educating viewers on Deloitte’s various service lines.

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Healthcare Reform 101 - Interactive video

Interactive healthcare training video: Learning Care Group publishes how-to for Obamacare

Using select questions and Rapt Media’s branching feature to narrow relevant material for the individual based upon their age, marital status, state of residence, full-time/part-time status, and Medicaid eligibility, the Learning Care Group condensed an extraordinary amount of information into a very short and meaningful presentation specific to the user.

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GaiamTV Interactive Video

Landing page optimization for Interactive Video: Gaiam TV doubles subscriptions

The marketing team at Gaiam TV always knew it had compelling video content for subscribers but struggled with a way to leverage that content to drive new subscriptions. Together with the Rapt Media consulting team they devised a landing page optimization strategy, pitting an IV landing page against a standard one to see the impact on subscriptions.

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Maybelline NY Interactive Video

Interactive tutorials drive engagement & sales: Maybelline New York reinvents the how-to

Maybelline New York, working with the agency ICED Media, created #TheGlamourEye — an interactive beauty adventure hosted by stylist and blogger Kelly Frammel. Viewers have the unique ability to click on the video to choose which signature makeup looks they want to learn about, and then can click directly to those featured products.

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Philips - Designed to Play

Mobile Interactive Video Success: Philips Campaign Averages Over 4 Minutes Per Viewer

Philips, working with Ogilvy & Mather, created the online experience “Designed to Play – One guy, 5 styles, 625 possibilities.” Viewers can select the beard style of the main character to unlock different storylines, while the website simultaneously loads product information and styling tips outside of the player.

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Engaging with Rapt Media

Maximize results from any owned or earned media channel. Easily create interactive stories that capture customers’ attention by offering choice.

Creative services

Creative services

From creative concepting to full microsite implementation, we have solutions that will fit your needs.

Link outs

Link outs

Add link outs to any video with a few clicks to encourage purchases and provide additional information.



As industry leaders, our creative team will help you get the most out of your Interactive Video creations.


Add choice to video with drag-and-drop ease creating a new online video experience.

Site Pairing

Unique technology facilitates communication between video player and website for powering the third dimension of IV.

Easily create powerful Interactive Videos that produce the results you need

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