Case studies

Gaiam TV landing page optimization with interactive video

Landing Page Optimization for Interactive Video: Gaiam TV Doubles Subscriptions

The marketing team at Gaiam TV always knew it had compelling video content for subscribers, but were struggling with a way to leverage that content to drive new subscriptions. Together with the Rapt Media consulting team they devised a landing page optimization strategy, pitting an IV landing page against a standard one to see the impact on subscriptions.

Products used:

Engaging with Rapt Media

Maximize results from any owned or earned media channel. Easily create interactive stories that capture customers' attention by offering choice.

Creative services

From creative concepting to full microsite implementation, we have solutions that will fit your needs.

Link outs

Add link outs to any video with a few clicks to encourage purchases and provide additional information.


As industry leaders, our creative team will help you get the most out of your Interactive Video creations.


Add choice to video with drag-and-drop ease creating a new online video experience.

Site pairing

Unique technology facilitates communication between video player and website for powering the third dimension of IV.

Easily create powerful Interactive Videos that produce the results you need