InContact’s Goal — Capture and score leads in an innovative way
InContact set out to promote its Workforce-Intelligent Contact Center solution using video in a cutting-edge way. The company knew video marketing would drive the engagement it was looking for, but inContact wanted a solution that would not only enable it to capture and score leads, but would also allow it to gather meaningful analytics and insights.Read more
Education and recruitment using Interactive Video: SGOSS smashes previous campaign goals
SGOSS, an independent charity whose mission is to recruit school governors, wanted to create an Interactive Video that would bring to life the school governor role by giving users the chance to make the kind of decisions that school governor make. The questions were posed by three children. Read more
Interactive recruitment: Deloitte gamifies the recruiting video, brings to mobile
Deloitte New Zealand, working with Little Sister Films digital video agency, created “Will You Fit Into Deloitte,” a point-of-view, interactive recruiting video that takes viewers inside the Deloitte culture while also educating viewers on Deloitte’s various service lines.Read more
Interactive healthcare training video: Learning Care Group publishes how-to for Obamacare
Using select questions and Rapt Media’s branching feature to narrow relevant material for the individual based upon their age, marital status, state of residence, full-time/part-time status, and Medicaid eligibility, the Learning Care Group condensed an extraordinary amount of information into a very short and meaningful presentation specific to the user.Read more
Landing page optimization for Interactive Video: Gaiam TV doubles subscriptions
The marketing team at Gaiam TV always knew it had compelling video content for subscribers but struggled with a way to leverage that content to drive new subscriptions. Together with the Rapt Media consulting team they devised a landing page optimization strategy, pitting an IV landing page against a standard one to see the impact on subscriptions.Read more
Interactive tutorials drive engagement & sales: Maybelline New York reinvents the how-to
Maybelline New York, working with the agency ICED Media, created #TheGlamourEye — an interactive beauty adventure hosted by stylist and blogger Kelly Frammel. Viewers have the unique ability to click on the video to choose which signature makeup looks they want to learn about, and then can click directly to those featured products.Read more
Mobile Interactive Video Success: Philips Campaign Averages Over 4 Minutes Per Viewer
Philips, working with Ogilvy & Mather, created the online experience “Designed to Play – One guy, 5 styles, 625 possibilities.” Viewers can select the beard style of the main character to unlock different storylines, while the website simultaneously loads product information and styling tips outside of the player.Read more
Engaging with Rapt Media
Maximize results from any owned or earned media channel. Easily create interactive stories that capture customers’ attention by offering choice.
From creative concepting to full microsite implementation, we have solutions that will fit your needs.
Add link outs to any video with a few clicks to encourage purchases and provide additional information.
StrategyAs industry leaders, our creative team will help you get the most out of your Interactive Video creations.
Add choice to video with drag-and-drop ease creating a new online video experience.
Unique technology facilitates communication between video player and website for powering the third dimension of IV.