Interactive Video Showcase

Deloitte – Interactive Recruitment Video

Deloitte’s goal – interactive recruitment video

Educate potential candidates of Deloitte’s 2014 Graduate Recruitment campaign about the company’s culture and various service lines in a light hearted, innovative, and interactive way, transforming what are usually dry and boring recruitment videos.

Success metrics

  • Novel use of gamification in a recruiting video
  • Works across all devices
  • Average viewing time of over 4 minutes
  • Significant social buzz around the project
  • Outperformed similar linear video posted on YouTube in 2013