How Aon Hewitt uses interactive video to create innovative consumer learning experiences

by Jen Bergen |

"The learning and development community is fully awakening to the power of interactive video," says the eLearning Guild's director of research, Sharon Vipond, Ph.D. A few months ago, the eLearning Guild approached us to partner on some in-depth case studies. Needless to say, we were psyched! Over the last few months, Vipond has been doing extensive research and interviews to uncover how companies are incorporating interactive video in their learning curricula. The results? Interactive video for learning is a game-changer (not a gimmick).

The proof is in the pudding, as evidenced in the eLearning Guild's series of in-depth case studies profiling strategic human resources and learning and development solutions utilizing interactive video, personalization, and storytelling. We're excited to share the first in this case study series, featuring Aon Hewitt, the leading global provider of human resources solutions and outsourcing services.

In a recent article, “Interactive Video and the Changing Face of Training,” author Jack Leigh pointed out that in 2015, 86 percent of eLearning customers “expressed some level of desire to access interactive visual content on demand. Content consumers desire a new way of learning, and, when given the opportunity, the results are impressive.

Storytelling and guided experience at Aon Hewitt

Given today’s “information overload” and the complexity surrounding insurance and healthcare, corporations face a multitude of challenges when engaging employees on health care benefits and services. Aon Hewitt used interactive video technology to create personalized experiences to better engage and educate employees on health care plans, wellness programs, and retirement options. The key was that they used interactive video as part of a larger internal communication and training strategy to better communicate complex information and drive desired enrollment behaviors.

Download the case study to see how Aon Hewitt used interactive video for learning to:

  • Focus on the individual experience to better educate complex information
  • Apply authenticity, humor, and personalization to drive desired behaviors
  • Transform vast amounts of content from a complex website into a compelling, easy-to-navigate, entertaining, personalized storylines
  • Empower clients to form and ask questions, steer the conversation, make decisions, and take action

Employee Engagement Report