by Brannan McGill | May 27, 2014 | How-Tos and Tips
Brands are using Interactive Video more than ever now to engage customers. The online shopping experience is no longer relegated to a static website of color and price filters; with the use of interactive elements, customers can self-segment themselves to create a shopping experience that’s personal and unique to them.
At Rapt Media, we’ve gained a great deal of experience by working directly with our customers and by watching how they engage with our product. E-commerce is one of Interactive Video’s most popular uses, and to take some of the guesswork out of the creative process around building an interactive e-commerce video, we’ve outlined a few common Interactive Video patterns. Last week, we talked about turning viewer interaction into smart product placement. In this post, we’ll explore mirroring the structure of an e-commerce website with Interactive Video.
We’ll use the Rapt Media editor to help visualize the structure, so we urge you to sign up for a free account to follow along.
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by Brannan McGill | May 9, 2014 | How-Tos and Tips
There is an ever-growing number of Interactive Videos available on the web. However, Interactive Video (IV) is still a relatively new concept, and there is little information available to assist creatives on how to conceptualize an effective, goal-driven video. On the surface, the idea of clicking on a video to make choices seems fairly straightforward; however, once you start working out the project details, you quickly understand that there is an infinite amount of patterns that you can build your creative around. Though exciting, it’s also a bit daunting when you begin to wonder what strategy will best achieve your project’s goals.
At Rapt Media, we’ve gained a great deal of experience by working directly with our customers and also by watching how they engage with our product. Interactive Video for e-commerce is one of IV’s most popular use cases, and to take some of the guesswork out of the creative process around building an interactive e-commerce video, we’ve outlined a few common Interactive Video patterns. In this post, we’ll look at how to turn viewer interaction into smart product placement. Next week, we’ll explore mirroring the structure of an e-commerce website.
We’ll use the Rapt Media editor to help visualize the structure, so we encourage you to sign up for a free account to follow along. (more…)
