Marketing automation is quickly becoming a must-have in not only the marketing world but also in the world of online video. In fact, one of our 2015 online video predictions is that more and more video creators will use marketing automation to make their videos smarter. We’ve seen remarkable results from combining interactive video with marketing automation – and inContact’s recent interactive video project integrated with Eloqua is a perfect example.
In the first six weeks of the video being live on inContact’s site, the company saw a 100 percent increase in conversions and $500K in new pipeline opportunities. So how did inContact do it?
Have you decided what type of cookie you will bring to your company party or family gathering this holiday season? If the answer is no, you’re in luck. You can find your cookie inspiration with our Interactive Baking Experience.
This time last year, we launched our first episode of “Baking with Jonathan,” an interactive baking experience hosted by our VP of Engineering, Jonathan Woodard. We had so much fun creating it, that we decided to come back for Year 2. Though Jonathan loved making his mom’s bourbon pecan pie last year, he’s a sucker for cookies (no, not the browser session data kind of cookies), so we decided to bake three different types of holiday cookies – Linzer, Thumbprint, and Classic Cutout – and let you decide which cookie Jonathan makes.
Ever have one of those nights that you can’t quite recall pieces of the next morning? The main character in the Philips interactive video campaign, “Designed to Play,” has – and he needs your help to piece together the previous night’s events.
Renewing its agreement with Rapt Media for a second year, interactive agency Ogilvy & Mather Duesseldorf is using Rapt Media’s interactive video technology for an updated version of Philips’ “Designed to Play” campaign.
As part of a concerted effort to reach a young, tech-savvy audience on mobile devices, the Philips interactive video campaign allows men to explore the shaving style possibilities afforded by the Philips Click & Style electric razor by immersing them in an entertaining, playful, mobile interactive video experience. And “possibilities” is the key word here. The campaign, which originally launched with “one guy, 5 styles, 625 possibilities,” has added a sixth style to the second year, increasing the number of possible outcomes to 1,296 possibilities. Trust us, you’ll want to click on all of them to see what kind of shenanigans our main character was up to the night before.
We love when companies use our interactive video platform to create cool projects that explain big topics in an easy-to-understand and interesting way. Confused.com, UK’s leading price-comparison website, recently announced the launch of its new video project, “How Many Times Will You Die Today,” to promote life insurance. The campaign emphasizes the importance of life insurance by taking the viewer through a day-in-the-life, video-game-like experience that uncovers some of the potential, not-so-obvious ways a person can die in a day and how dangerous the average day can actually be.
“In order to highlight the importance of having an up-to-date life insurance policy, the videos enforce that nobody can ever know what’s going to happen to them on a daily basis, and how many brushes with death they may experience, be it choking on a piece of toast, or tripping over a pile of dirty laundry,” Confused.com said in a press release.
In the video, the viewer is tasked to make it safely through the end of the day by correctly choosing the safest options and finishing the game. Clicking the right answer takes the viewer on to the next video scenario, and choosing the wrong option results in the viewer having to return to the beginning of that sequence and hopefully choosing the correct (safest) option the second time. (more…)
Last week, when our friends at content marketing software company Kapost got nominated to complete an Ice Bucket Challenge (IBC), Kapost’s community and content manager Andrew J. Coate was instantly off brainstorming ways in which the company could present a creative response befitting of Kapost’s typical content creativity. Wanting to make Kapost’s IBC into an interactive experience where the user could select which Kaposters got soaked, Andrew turned to Rapt Media with the idea. Of course, there was a resounding “hell yeah!” from the Rapt Media team.
We love to see companies like Kapost thinking outside the box and coming up with innovative ways to use interactive video, and we were happy to help them create this video to help spread awareness and raise money for Amyotrophic lateral sclerosis (ALS).
Within two days of floating the idea, the Rapt Media and Kapost content team were done – the Kapost Ice Bucket Challenge was storyboarded, shot, edited, and we created the final interactive video.
The guys at Kapost did a fantastic job with this video – plus, it helps that the gentlemen participating in the Ice Bucket Challenge had strong personalities and were great on camera (and the tight shirt on CEO and co-founder Toby Murdock didn’t hurt either).
Check out Kapost’s IBC video above, and dig in further below to see how we worked with Kapost to make an interactive IBC video.
Marketing a cloud-based contact center solution in a fun and entertaining way might seem like a feat to some, but digital marketing agency Room 214 found a way to make an engaging and informative video to promote its client inContact’s product. Using Rapt Media’s interactive video platform and piloting a new marketing automation system (MAS) integration, Room 214 and inContact created video content that not only speaks to each viewer but also allows them to gather valuable information about those viewers.
InContact was looking for a way to promote its Workforce-Intelligent Contact Center solution in a new and cutting edge way. It wanted to create an interactive video that could integrate with its MAS to help capture and score leads. “When inContact came to Room 214 with this idea, we pitched them on Rapt Media’s tool with Site Paring…knowing that it was the right solution and team of people to accomplish this,” said Room 214 producer and editor Jen Casson.