by Chris | Oct 17, 2013 | Project Examples
On October 1st, enrollment for the Affordable Care Act (ACA), also known as “Obamacare,” officially opened, and although we’ve heard so much about it over the past few years via news and politicians, what does it really mean for you? This is a question one company set out to answer by creating an intuitive, interactive healthcare training video experience that narrows information for their employees so they can effectively find the answers they care about.
For a company like the Learning Care Group, with approximately 16,500 employees and almost 1,000 locations, the concept of communicating a topic as broad as Health Care Reform is no easy task. A quick search for ACA information on www.HealthCare.gov presents you with dozens upon dozens of hyperlinks, creating the all-too-familiar experience of tediously searching for what information is relevant to you. That’s where the Learning Care Group comes in.
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by Basho Mosko | Sep 20, 2012 | Company News, Project Examples
An interactive choose-your-own-adventure-style mystery, HUNCH is a FlixMaster-powered web film about romance author Kaitlyn Camrose, who mysteriously dies in what seems to be an empty hotel room. She’s vacationing with her older husband and his son. As the viewer, you direct Detective Kyle Marquette’s murder investigation from beginning to end, choosing his actions at crucial decision making moments during the story.
Do you inspect the body or interview witnesses? Listen to audio recordings or review surveillance video footage? Each option has a ten second countdown, limiting your opportunity to weigh the choices for very long. Writer/director Ryan Hunter Phillips and producer Doug Landers believe interactive content is the future of entertainment and advertising. We might be biased but we tend to agree.
Think you have what it takes to help Detective Marquette crack this case? There’s only one way to find out. Below, FlixMaster presents HUNCH:
by Basho Mosko | Aug 20, 2012 | How-Tos and Tips, Project Examples
Interactive content is king, and here’s why…
1. Entertainment
Lights, cameras, action! FlixMaster uses HTML5 to create branching narratives and options that keep viewers interested, laughing, listening, and learning. Our interface is simple and user friendly. You build the story using our straightforward, three step template and we handle the code to power the whole adventure. We’re generous like that because we like to code.
2. Engagement
“Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.” - Robert McKee
Remember the Choose Your Own Adventure book series? We do. Regardless of how old you were at the height of these books’ popularity, a timeless concept remains: giving readers (or in this case, viewers) choices keeps them engaged. Users are far less likely to stop an experience that they are controlling. Being in the driver’s seat is universally fun at any age.
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by Basho Mosko | Jul 10, 2012 | Company News, Project Examples
We’re thrilled to announce the release of the latest FlixMaster-powered project, an interactive web series from NBC Universal/USA networks – “Sights Unseen,” a prequel to the hit series “Covert Affairs.” The five-part series kicked off today with its first episode and will provide viewers with a deeper backstory for Chris Gorham’s character Auggie, allowing fans to make critical choices in an original story about his first mission after being blinded.
The web series will run for five concurrent weeks, so make sure you stay tuned to participate in the interactivity! We’re committed to making every video experience participatory and engaging, and “Sights Unseen” exemplifies some of the unique, engaging, and out-of-the-box possibilities that FlixMaster’s platform makes possible. We’re thrilled to be working with such awesome folks! Cheers to #covertaffairs #superfans everywhere!
Watch the first episode now.
Read the Press Release.
Don’t forget to comment and tell us your favorite path in the video!
by Basho Mosko | Mar 26, 2012 | Project Examples
We decided to take our friend’s video tutorials and mash them up into an interactive video project that lets you jump right to the information you’re looking for.
We love what the folks over at Orbotix are doing and think Sphero is the toy of the future! Drive through the video and let us know what you think… and maybe get your own Sphero while you’re at it!
by Basho Mosko | Mar 9, 2012 | Project Examples
Nervous about your upcoming job interview? Ever wonder what would happen if you were a crazy cat lady and couldn’t be away from your cat long enough to go to a job interview (let alone long enough to go to your job for the day)? In the narrative comedy and Interactive Video, “Enter with a Cat,” the viewer has to figure out how to take care of her cat obsession on the fly as she directs the action in a mock interview situation.
Give the Interactive Video a spin and see what happens.
Shared with the permission of Michael Galvin, Producer at NBC NextMedia.
