Between launching cool projects like our interactive gamified contest for Martini Racing and summer roof deck barbecues, we managed to find time to revamp and launch our brand new website. It’s been an exciting year for Rapt Media – rebranding from FlixMaster last July, launching projects with the likes of Cinemax and Deloitte, and introducing our patent pending Site Pairing technology – and we’re thrilled to announce the launch of our newly redesigned website.
We admit it. We’re biased. We think Interactive Video as a medium is pretty cool. And our customers – the innovative people we love at brands, companies, agencies, and publishers – are making some amazing video experiences using our products.
But it turns out we’re not the only ones who think so. And we’re thrilled to have received two recent honors from Gartner and EContent Magazine.
Earlier this month, information technology research and advisory firm Gartner released its annual Cool Vendors Report, choosing Rapt Media as one of five companies included in the Content Management category. “Cool vendors for content management provide IT and business buyers with innovative solutions to help them secure, share and facilitate complex content creation,” Gartner says on its website. “Content is becoming increasingly complex along with the processes that use it, so enterprises need to consider new tools.”
Brands are using Interactive Video more than ever now to engage customers. The online shopping experience is no longer relegated to a static website of color and price filters; with the use of interactive elements, customers can self-segment themselves to create a shopping experience that’s personal and unique to them.
At Rapt Media, we’ve gained a great deal of experience by working directly with our customers and by watching how they engage with our product. E-commerce is one of Interactive Video’s most popular uses, and to take some of the guesswork out of the creative process around building an interactive e-commerce video, we’ve outlined a few common Interactive Video patterns. Last week, we talked about turning viewer interaction into smart product placement. In this post, we’ll explore mirroring the structure of an e-commerce website with Interactive Video.
We’ll use the Rapt Media editor to help visualize the structure, so we urge you to sign up for a free account to follow along.
“Gamification designer” is listed as one of Mashable’s “10 Crazy Jobs that will Exist in the Future.” While “combining game logic with everyday activities, events, services and products to make the world a more playfully challenging place,” might seem like a silly job description to some, we don’t think it’s too farfetched. In fact, innovative companies are using gamification more and more to create interactive experiences for their customers.
Taking front stage in 2014, gamification is becoming the new norm in online Interactive Video. From high-end beverage companies like Martini to professional services firms like Deloitte to consumer electronics makers like Philips, smart brands and businesses of all types are making the move to interactive content.
One of the latest and greatest examples of gamification comes from Martini Racing and London-based creative agency Mr. President who recently launched an interactive and gamified experience for the Formula One™ Italian Grand Prix. Powered by Rapt Media’s patent-pending Site Pairing technology, the interactive contest portion of Martini’s campaign brings the heart-pounding action of racing to users’ PCs and mobile devices through a game of agility.
There is an ever-growing number of Interactive Videos available on the web. However, Interactive Video (IV) is still a relatively new concept, and there is little information available to assist creatives on how to conceptualize an effective, goal-driven video. On the surface, the idea of clicking on a video to make choices seems fairly straightforward; however, once you start working out the project details, you quickly understand that there is an infinite amount of patterns that you can build your creative around. Though exciting, it’s also a bit daunting when you begin to wonder what strategy will best achieve your project’s goals.
At Rapt Media, we’ve gained a great deal of experience by working directly with our customers and also by watching how they engage with our product. Interactive Video for e-commerce is one of IV’s most popular use cases, and to take some of the guesswork out of the creative process around building an interactive e-commerce video, we’ve outlined a few common Interactive Video patterns. In this post, we’ll look at how to turn viewer interaction into smart product placement. Next week, we’ll explore mirroring the structure of an e-commerce website.
We’ll use the Rapt Media editor to help visualize the structure, so we encourage you to sign up for a free account to follow along. (more…)
With the rise of high quality video integrated into smartphones and tablets and the ubiquity of cameras like GoPro that are built for any and every circumstance, the opportunity to incorporate user generated content (UGC) into all video campaigns is greater than ever.
I know I’ve said it before, but while creating video is easier than ever, creating great content is still very challenging. Not only do you need a killer idea for your video to succeed, but you also need footage, which requires actors and sets and (usually) money. However, you don’t have to be rolling in the dough or hire professional actors; crowdsourcing video content can boost viewer engagement, vastly expand your initial audience base, and transfer some of the production costs over to the consumer.
Today we’re going to provide a few tips for successfully crowdsourcing video content and how to leverage interactivity to improve your chances for success.