BOULDER, Colo. – Oct. 8, 2015 – Rapt Media’s VP of product Caleb Hanson and Boombox chief evangelist Owen Fuller will discuss why Interactive Content is the New ‘Content’ in an upcoming joint webinar. As leaders in the creation of interactive online content, Caleb and Owen will share proven techniques for brands to stop talking at their audiences and start interacting with them.

The webinar begins at 1 p.m. ET / 10 a.m. PT on Thursday, Oct. 15, 2015.

Webinar participants will learn::

  1. Why personalization and choice rings true for millennials
  2. How to use interactive content to provide a personalized content experience for your audience
  3. How to  get started making meaningful, high-converting content today
  4. Key takeaways from the million dollar quiz, the Malibu poll, and the quiz that broke the Internet

To register for the webinar, click here.

About Caleb Hanson

Caleb Hanson is the VP of Product at Rapt Media where he works with top brands including Warner Bros., Toyota, eBay, Conde Nast Entertainment, Philips, and Deloitte to build engaging interactive videos. Caleb’s strong professional background in Web design, UX, and front end development makes him a true builder/maker/breaker at heart. He has a passion for startups (both software and consumer packaged goods) and creating cool new products to set free in the market. Rapt Media was named a Gartner Cool Vendor during his tenure and he anticipates the interactive video technology company will only continue to make waves for the future of marketing.

About Owen Fuller

Owen Fuller is the Chief Evangelist at Boombox, where he works with the top publishers, brands, and agencies in the world, including Yahoo!, NBC, LinkedIn, Marketo, and Ogilvy. Boombox – along with Qzzr and Pollcaster – makes it easy to create, embed and share interactive content with the world. Prior to Boombox, Owen built and sold Fit Marketing, an inbound marketing agency that rode years of 100%+ annual growth to recognition as one of Utah’s fastest growing companies.

About Rapt Media

Rapt Media has created the only interactive storytelling tech combining personalized narrative with unparalleled data integration. Our HTML5, mobile-native video platform gives you the power to intrigue, turning viewers into participants and engagement into real insights. Welcome to the future of video. To read more on the growth of truly engaging content, download a copy of Rapt Media’s “Power of Choice” report here.

Kelli Flores
104 West for Rapt Media