Rapt Media CEO to talk future of Interactive Video at ad:tech SF and ClickZ Live Conferences


There’s only one more full week left in March, which means we’re also one week away from Rapt Media’s presentation at the upcoming ad:tech conference conference in San Francisco. The largest digital marketing event of the year, ad:tech kicks off on Wednesday, March 26 with Rapt Media CEO Erika Trautman speaking with and Gaiam TV’s Director of Marketing Andrea Scott about Interactive Video. For those unable to make it to the west coast for ad:tech, you can catch Trautman speaking a week later at ClickZ Live in New York.

Ad:tech (March 26 to March 27, 2014, Moscone Center, San Francisco, CA)

First up, Trautman and Scott will lead “The Interactive Effect: Boosting Video Performance” session on Wednesday, March 26 at 2:15 p.m. PST at the ad:tech SF conference. The two executives will discuss the rapidly growing medium of Interactive Video, as well as how Gaiam TV came together with Rapt Media to create an engaging, menu-driven Interactive Video landing page for its streaming media service that gives the viewer full control of the content.

If you want to find out how Gaiam TV improved its ROI in less than four weeks, doubling conversions over its standard, static pages, make sure to sign up now for ad:tech if you haven’t. It’s not too late, and with our promo code, SPEAK1SF14, you can save 25 percent off of registration.

ClickZ Live (March 31 to April 3, 2014, New York Marriott Marquis, New York, NY)

Trautman will also present alongside Co-Founder and President of ICED Media Leslie Hall at ClickZ Live, the next-generation event that addresses the increasing change of pace in the digital marketing industry. In the session entitled “Innovative Campaigns – Engaging Customers with Interactive Video,” the two executives will discuss how they partnered together to create the world’s first Interactive Video optimized for iPhone and Android to launch Maybelline New York’s Big Eyes Falsies Mascara to a global audience.

The session is scheduled to start at approximately 10:45 a.m. ET on April 3. For more information on the presentation, click here.

Learn more about the future of Interactive Video

Are you planning to attend ad:tech or ClickZ Live? If so, we’d love to meet with you on either coast. Just shoot an email over to our Marketing team (marketing_at_raptmedia_dot_com) to set up a time.

Interested in learning more about Interactive Videos in general? Check out our new series of Interactive Video Tips to get started.

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