We took this as a new, cutting-edge technology to create a solution to a problem that our clients didn’t even know they had. And as a result, the engagement levels have absolutely gone through the roof.
VP of Video Production at Symphony Talent
About Symphony Talent
The need: Reach and engage a younger generation of job candidates
Symphony Talent, formerly Hodes, was faced with the challenge of reaching a younger audience made up of millennials—the generation currently job searching most. Notorious for having a short attention span, the agency needed a way to educate this audience in an engaging way in order to help bring its clients’ worlds to their candidates’ fingertips.
Nothing speaks louder than testimonials, or videos of real people from companies talking to candidates about their real solutions, their real environments, and what it’s really like to work there, so video is a hot product for Symphony Talent to be able to offer its clients.
On top of needing a video solution, Symphony Talent was looking for a way to easily iterate on video content in real-time—a major advantage for modifying video that might not be performing as well as originally planned (millennials can be fickle after all). Also, with the advent of HTML5, the agency wanted a platform that would work on mobile as Flash isn’t something it uses internally.
The solution: A flexible nonlinear video platform
Symphony Talent chose to offer Rapt Media’s HTML5 mobile-friendly interactive video solution to its clients. “We can actually help engage their candidates in a way that they’re used to interacting with media now,” Moss said. “The heightened engagement has been just an incredible solution for our clients.”
The flexibility of the interactive video platform made it easy for Moss to work with his development and creative teams to engage people in a way that they understand. Rapt Media’s platform worked with the development practices already in place at Symphony Talent, which, according to Moss, was the key deciding factor in choosing a solution.
“I saw an incredible wealth of things that could be done not only with the nonlinear viewing, but also with the API,” Moss said. “The way the API interacts allows you to do anything that you’d like to do … the other competitors could not do that.”