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In this report you will discover how interactive video:

  • Increases ROI with higher engagement and conversion rates
  • Provides meaningful viewer metrics and insights
  • Enables your team to deliver brilliant creative on any device

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See Why Interactive Video Beats Traditional Video: Philips "Designed to Play"

Phillips’ goal was to achieve mobile interactive video engagement to introduce a new generation of young European men to the style possibilities afforded by the Philips Click & Style electric razor. Using Rapt Media's HTML5, data-driven interactive video technology, Philips was able to immerse viewers in an entertaining, playful, interactive video experience that they could access on mobile devices without downloading an app.

Success metrics
  • Launched versions throughout Europe in four different languages
  • 65% of viewers watched the video on iPhone or Android devices
  • Average mobile viewing time exceeded 4 minutes
  • Average viewer interacted three to four times

"Engaging and interacting with consumers is paramount when it comes to video, and a big component of this interactivity is meeting the demands of an increasingly mobile consumer. Rapt Media has made it possible for us to share product features with our customers in a completely new way."

— Willem Schungel, Global Digital Manager of Philips Consumer Lifestyle