Get the Forrester Interactive Video Report
Fill out this form to see what Forrester has to say about interactive video.
In this report you will discover how interactive video:
- Provides limitless creative options with non-linear storytelling
- Delivers 3X engagement compared to traditional video
- Is being leveraged as a microsite to deepen the emotional connection with customers
Get the Report: Free ($499 Value)
See Why Interactive Video Beats Traditional Video: Philips "Designed to Play"
Phillips’ goal was to achieve mobile interactive video engagement to introduce a new generation of young European men to the style possibilities afforded by the Philips Click & Style electric razor. Using Rapt Media's HTML5, data-driven interactive video technology, Philips was able to immerse viewers in an entertaining, playful, interactive video experience that they could access on mobile devices without downloading an app.
Success metrics- Launched versions throughout Europe in four different languages
- 65% of viewers watched the video on iPhone or Android devices
- Average mobile viewing time exceeded 4 minutes
- Average viewer interacted three to four times
A FEW OF OUR CLIENTS
"Engaging and interacting with consumers is paramount when it comes to video, and a big component of this interactivity is meeting the demands of an increasingly mobile consumer. Rapt Media has made it possible for us to share product features with our customers in a completely new way."
— Willem Schungel, Global Digital Manager of Philips Consumer Lifestyle
