Producing an interactive video requires a different mindset than traditional linear video. Using our own brand video as an example, we dissect how to create an interactive video from start to finish. Join us on our journey from pre-production – including creative development (nonlinear storyboarding and the interactive concept) and working with an interactive technology (API integration and microsite design) – to post-production (platform testing and node editing), and ending with our biggest takeaway from the experience.
“Storytelling 2.0,” a first-of-its-kind interactive video Web series, allows users to interact with a behind-the-scenes view of how Rapt Media, its customers, and its partners are using interactive video for their own marketing efforts. With each episode, viewers dive deeper into understanding the “next wave of storytelling” by interacting with the technology itself. How meta!