Brands that serve up useful & interactive experiences will win in the digital age. Millennial consumers differ from their predecessors in two key ways:
1. They control the relationship with brands
2. The velocity and volume of content they consume around purchases has exploded. Before making a purchase:
- 69% of consumers research products online (Forrester Research)
- Consumers average 10+ interactions (Google)
Join Ryan Skinner, Senior Analyst at Forrester Research, and Erika Trautman, Founder and CEO at Rapt Media, on April 8 at 10 a.m PT / 1 p.m ET.
In this live webinar, you will learn:
- How to reach & engage millennials like never before
- How interactive video outperforms traditional video
- How big brands use interactive video to drive results
- How to seamlessly integrate video on mobile
- How Philips engaged millennials in an interactive way