Brands that serve their customers with useful and rich experiences will win in the digital age
Today’s digitally-connected consumers differ from their predecessors in two key ways:
1) They control the relationship with brands
2) The velocity and volume of content they consume around purchases has exploded. Before making a purchase:
- 69% of consumers research products online, according to Forrester Research
- Consumers average 10+ interactions, according to Google
Join Ryan Skinner, Senior Analyst at Forrester Research, and Erika Trautman, Founder and CEO at Rapt Media, on April 8 at 10 a.m PT / 1 p.m ET.
In this live webinar, you will learn:
- How interactive video compares to traditional, linear video
- How big brands are using interactive video to drive results
- How to seamlessly integrate video on any mobile device
- How Philips was able to reach male millennials in a playful, mobile, interactive way