Customer Experience & Education Platform

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Solutions overview

People management

Learning and development

Customer experience

Accelerate the buying cycle and affect behavior throughout the customer journey with interactive video experiences.

Industries

Healthcare
Automotive
Financial
Technology
Consumer electronics
Consumer goods

The new consumer economy

The internet and social media have totally transformed the customer experience by changing the way consumers engage, make purchases, and exhibit loyalty.

Today’s online ecosystem is noisy and cluttered, with consumers always online and in control of where they spend their digital time. So how do businesses cut through to inspire buyers to take desired actions?

Companies must meet the consumer where they already are by providing experiential, user-controlled tools that help them with their purchase decisions. Offering relevant, useful information to improve product differentiation, consumer education, buyer acceleration, and brand loyalty is taking center stage.

E-commerce

It’s not enough to have a visually appealing website. Providing digital product experiences that attract attention and forge emotional connections are critical. Experiences that help the consumer by being informative, educational, and inspirational is proven to accelerate the buying cycle and increase loyalty dramatically over time. Energize and educate your customers with navigable, user-controlled interactive video experiences.

See how Maybelline did it

Product marketing

Shorten your sales cycle, drive operational efficiencies, and increase customer loyalty by delivering product education, customer onboarding, billing, and support experiences that surprise and delight. Accelerate revenue with navigable, user-controlled interactive video experiences.

See how Philips did it

Sales & service enablement

You can’t just give your sales team a product and tell them to go sell or your call center to go service. Your sales and services teams need training, tools, and resources that support their efforts to increase and accelerate their productivity. With Rapt Media, you can energize your sales and service teams with user-controlled interactive video experiences.

Hear from Invodo on how interactive video can drive results for online brands and retailers.

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Why it works

By adding choices and interactivity to your video, you invite your consumers to lean forward and participate. The act of participation deepens engagement, enhances learning, and accelerates behavior change. It also generates data. With every click of a button, you gain useful insights about your viewers.

Deeper engagement

User control results in a personalized, relevant experience driving deeper engagement and consumer gratitude.

Enhanced learning

Lasting learning happens when people are engaged in experiences which shift mental and behavior models.

Behavorial insights

Each interaction and response to calls to action provide meaningful customer data and insights.

Faster results and customer loyalty

Interactive video experiences can drive significant business value.

A solution for success

Make Rapt Media the centerpiece of your consumer education strategy.

Strategize

If you want to successfully motivate consumer buyer behaviors with digital tools like interactive video experiences, a strategic mindset is necessary. Who are your target personas and what are their pain points? What behaviors do you want to drive? We work with you to ensure you have a solid foundation before the build process even begins.

Concept and create

Getting your team in place is critical before kick off. We provide guidance on how to assemble the best creative, UI/UX, and production expertise for implementation. If you already have partners in place, we'll work with them to provide training and best practice knowledge.

Launch. Measure. Iterate.

Rapt Media provides the underlying technology that enables the build, publish, and play of your interactive experience. Client Services will lead your team to a successful launch and guide you through measurement, iteration, and post-launch evaluation.

Our solution partners

A few of our trusted partners...

Kaltura

Kaltura’s mission is to power any video experience. A recognized leader in the OTT TV (Over the Top TV), OVP (Online Video Platform), EdVP (Education Video Platform), and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Our integration enables Kaltura customers to access Rapt Media's interactive video Composer, player, and publisher functionalities within the Kaltura MediaSpace Video Portal.

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Pitney Bowes

Pitney Bowes (PBI) is a global technology company offering innovative products and solutions that enable commerce in the areas of customer information management, location intelligence, customer engagement, shipping and mailing, and global ecommerce. Rapt Media and Pitney Bowes have partnered to provide a faster way for clients to get started with Pitney Bowes’ EngageOne Video technology.

Invodo

Invodo produces visual content for leading e-commerce retailers and brands. Their video production and platform solutions help turn online shoppers into buyers. They have in-depth expertise with Rapt Media technology applications and production in the e-commerce and consumer education space.

Wyzowl

Wyzowl is one of the global market leaders in animated explainer video production. They have created over 2,000 videos for over 1,000 companies in over 40 countries worldwide. Their prestigious client list includes enterprise companies and brands such as TNT, Kodak, Deloitte, LG, Crucial, Seagate, Standard Chartered and others. Wyzowl has deep expertise with Rapt Media's platform, creating innovative, user-driven interactive video experiences.

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Perlow Productions

Perlow Productions, LLC is a video production company that creates video content for the web, social media, trade shows and overall sales, marketing & recruiting needs. For more than 15 years, Perlow Productions, LLC has created high-quality video productions for clients specializing in technology, finance, hospitality, pharmaceuticals, independent camps and more. Perlow Productions has deep expertise with creating consumer / employee explainer videos for their wide array of customers including Subaru, TIAA-CREF, CATS Technology Solutions Group and more. Perlow Productions has the expertise with Rapt Media's platform to build innovative, user-driven interactive video experiences.

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Featured customers

Start building your customer experience advantage today.

Shift from building competitive advantages to building advantages for your customers.

Platform

Our technology is built and positioned to manage enterprise requirements. We provide the platform and help you to assemble the right mix of expertise to deliver successfully on your interactive video experiences.

Authoring suite

There's nothing to install; just log in and get down to business. Our cloud-based, drag-and-drop build and edit suite allows you to construct user-controlled interactive video experiences easily.

Media management

Uploading and managing media within the Composer is simple, allowing you to focus less on the technical part and more on building optimal user-driven interactive video experiences.

Hosting

Our platform and your interactive video experiences are hosted and built upon the carrier-grade AWS infrastructure with global content delivery capabilities through the CloudFront CDN. Our solution maintains absolute security over your intellectual property and copyrights.

Player, distribution, and mobile

Our HTML5 video player is 100% flash free and embeddable anywhere. Simply click to embed your project on any webpage and it can be viewed seamlessly on any device including mobile with no need for an app.

Analytics & API

Our custom analytics dashboard helps you track the performance of your customer experiences to learn faster and iterate in real-time. Our platform easily integrates with any MAS, LMS, and analytics platform, allowing you to capture individual lead data and aggregate data from every customer interaction.