Company Aims to Provide More Creative, Engaging, and Truly Interactive Video
BOULDER, CO — July 31, 2013 —
FlixMaster today announced the company is rebranding as Rapt Media, demonstrating its commitment to becoming the singular, scalable, in-house creative solution for business and agencies wanting to achieve measurable business objectives using online video.
Enterprise and branded video has enjoyed huge popularity as a marketing medium, often representing the first place people click on any web property, but statistics show that nearly half of online video viewers click away after 30 seconds.
The new Rapt Media sees an opportunity to address the rapidly growing need for more creative uses of video by corporations and media properties alike, providing a technology platform and product suite that improves content quality and increases viewer engagement.
Most technology developed for video has been targeted at storage and distribution issues, making the first chapter of Enterprise Online Video about delivering the video and managing the massive amount of data it creates. Sadly, the actual content has been largely ignored, with innovation taking a backseat to simple replications of offline video experiences.
“Since 2011, we have been the essential online video platform for indie producers and enterprise creative professionals who want audiences not only to watch online videos, but also to interact,” said Erika Trautman, co-founder and CEO of Rapt Media, a Boulder, CO-based graduate of the prestigious TechStars program. “Now, our media engine is poised to drive the world’s best interactive multimedia projects and fundamentally change the online video experience.”
“Rapt Media and our new brand position reflects that vision,” CEO Trautman said.
Rapt Media provides a scalable and measurable one stop solution for creating enterprise videos that use the click-through power of the web, resulting in experiences that engage, produce revenue, and address the real-life business needs of retailers, technology vendors, entertainment companies and other organizations, working with their existing distribution strategies to increase ROI.
The company recently announced their solution for the first mobile interactive videos for the iPhone and Android that don’t require an app for viewing, as well as partnerships with globally renowned brands Maybelline New York and Philips, which are are using the interactive technology in major marketing campaigns.
For global technology brand Philips, the company powered the first mobile interactive component for their upcoming Click & Style campaign, the introduction of an all-in-one Male Grooming product for young men. The effort is led by interactive agency Ogilvy & Mather Advertising (Duesseldorf). Willem Schungel, digital campaign manager of Philips Global said, “We needed to find a technology solution and experienced support team to help us execute this ambitious, interactive mobile campaign, and Rapt Media presented the only solution in the marketplace that was powerful and flexible enough to meet our mobile delivery needs. Their easy-to-use platform allowed our creatives to take control of the interactive building process, so that we can achieve greater mobile engagement.”
Additional enterprises using Rapt Media’s technology include HBO, Addison, Sony, One King’s Lane and NBC Universal, among others.
Rapt Media’s new website will launch on Aug. 14, 2013, but additional details can be found right now at www.raptmedia.com.
About Rapt Media
Rapt Media is the singular, scalable, in-house creative platform driving the evolution of interactive enterprise video for companies wanting to achieve measurable business objectives using online video. Rapt Media makes online video an interactive experience, allowing creative professionals to produce content at scale that is highly engaging, converts interaction into action and provides significant ROI.
Based in Boulder, CO and a graduate of the highly acclaimed TechStars program, Rapt Media’s cloud-based technology enhances enterprise videos with the click-through power of the web and creates viewer-engaging and revenue-producing assets for retailers, technology vendors, media companies and other organizations.