Last week, in addition to announcing the launch of “Storytelling 2.0,” Rapt Media’s interactive video Web series, Rapt Media also announced a partnership with publishing giant Condé Nast to enhance both Condé Nast Entertainment’s original digital video programming as well as its advertising offerings.
If you’re unfamiliar with Condé Nast Entertainment (CNÉ), it’s a division of Condé Nast that focuses on the development, production, and distribution of original TV, feature film, and digital video offerings based on the company’s iconic media brands, such as Wired, Vogue, GQ, and Vanity Fair.
Together, Rapt Media and CNÉ will create interactive, first-of-its-kind digital video content for CNÉ’s premium media brands in several of CNÉ’s digital video series. These videos will run on CNÉ’s The Scene, the industry’s first platform devoted to curating and showcasing premium digital-first video content from CNÉ and traditional and new media companies.
August was a busy month for Rapt Media, particularly because of our two big announcements. First, we shared the closing of our $3.1 million round in venture financing, led by Boulder Ventures; and second, we announced the exciting launch of our integration with marketing automation system Eloqua.
And we’re not the only ones excited about this news. We’ve received some great coverage from some big names in tech, such as TechCrunch, VentureBeat, VideoInk, Reuter’s PE Hub, and StreamDaily, as well as some great local publications, like the Daily Camera, Built in Colorado, Xconomy, and Denver Business Journal.
In addition to these fantastic media outlets writing about Rapt Media’s latest happenings, we were also mentioned in the Wall Street Journal in a story that speculates on what areas AOL’s Tim Armstrong might consider focusing on with the extra $300 million AOL is raising in a convertible bond offering. According to the WSJ’s Mike Shields, AOL should look into companies “focused on making Web video ads more attractive/interactive.” Read the full story here.
“Gamification designer” is listed as one of Mashable’s “10 Crazy Jobs that will Exist in the Future.” While “combining game logic with everyday activities, events, services and products to make the world a more playfully challenging place,” might seem like a silly job description to some, we don’t think it’s too farfetched. In fact, innovative companies are using gamification more and more to create interactive experiences for their customers.
Taking front stage in 2014, gamification is becoming the new norm in online Interactive Video. From high-end beverage companies like Martini to professional services firms like Deloitte to consumer electronics makers like Philips, smart brands and businesses of all types are making the move to interactive content.
One of the latest and greatest examples of gamification comes from Martini Racing and London-based creative agency Mr. President who recently launched an interactive and gamified experience for the Formula One™ Italian Grand Prix. Powered by Rapt Media’s patent-pending Site Pairing technology, the interactive contest portion of Martini’s campaign brings the heart-pounding action of racing to users’ PCs and mobile devices through a game of agility.