Condé Nast Entertainment teams with Rapt Media for interactive video advertising and content


Last week, in addition to announcing the launch of “Storytelling 2.0,” Rapt Media’s interactive video Web series, Rapt Media also announced a partnership with publishing giant Condé Nast to enhance both Condé Nast Entertainment’s original digital video programming as well as its advertising offerings.

If you’re unfamiliar with Condé Nast Entertainment (CNÉ), it’s a division of Condé Nast that focuses on the development, production, and distribution of original TV, feature film, and digital video offerings based on the company’s iconic media brands, such as Wired, Vogue, GQ, and Vanity Fair.

Interactive content

Together, Rapt Media and CNÉ will create interactive, first-of-its-kind digital video content for CNÉ’s premium media brands in several of CNÉ’s digital video series. These videos will run on CNÉ’s The Scene, the industry’s first platform devoted to curating and showcasing premium digital-first video content from CNÉ and traditional and new media companies.

Using Rapt Media’s interactive video technology platform, CNÉ will create interactive content that allows viewers to experience CNÉ’s shows like never before by creating their own programming experience and choosing whichever topics or paths they find most interesting.

“We are always looking for ways to enhance the experience for our audience and advertising partners,” said Whitney Howard, SVP, Business Development and Strategy, CNÉ. “Partnering with Rapt gives us a unique value proposition, and makes The Scene more effective in making connections between our audiences and advertisers.”

Interactive video advertising

But the partnership doesn’t stop at just video content; CNÉ will also offer Rapt Media’s platform to advertisers through new integrated marketing packages, which will include an interactive play within the actual ad unit, creating a unique offering that will allow visitors to CNÉ-operated sites to view the ads in a way that’s personalized and more relevant to their interests.

“CNÉ is leading creatively in digital-first innovation,” said Erika Trautman, CEO and co-founder of Rapt Media. “They are delivering the best digital video experience in an environment built to showcase premium content. We are honored to partner with them to support their goals of making a place for an audience most comfortable on the Web to discover, watch and be inspired - and now with our partnership, to also interact and engage.  By adding interactivity to their native advertising and episodic programming, we are able to help them further elevate their brands to reach important digital audiences.”

Stay tuned for more updates on CNÉ’s Rapt Media-powered interactive video content. Read the full press release here.

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