How AllianzGI used interactive video, gamifiied learning to drive more qualified applicants


What if you could explore a day-in-the-life at a company before even submitting your resume? Allianz Global Investors’, a leading financial service provider, interactive game allows for just that. With the goal of successfully managing their funds, the experience awards players points for strategic, well-researched decisions. Players can also lose points for making rushed, uninformed decisions.

In the eLearning Guild’s latest in-depth case study, author Sharon Vipond, Ph.D., describes how AllianzGI used storytelling, interactive video, and gamified learning to quickly drive more qualified, engaged applicants.

To confront the challenging misconceptions of the financial services industry, AllianzGI created an immersive experience that revealed the company’s organizational culture, work environment, and onsite facilities more deeply.


Employee loyalty is dead, according to new survey

This story was originally published by the Huffington Post on Sept. 21, 2016. 

Why aren’t businesses courting their employees? I’ve frequently asked myself this question in my interactions with leaders in marketing, human resources and internal communications.

In business, potential customers are pursued with enthusiastic zeal, and talented job candidates are aggressively recruited. The smartest companies are investing significant time and resources into maintaining the happiness of their existing customer base. But what are we doing to excite our employees?


Employee Engagement Report: US workers detached, disenchanted (and what to do about it)

Technology—particularly the internet and social media—is invariably changing the way people engage, make decisions and exhibit loyalty. Fragmented content consumption, constant distraction, and consumer control continue to shift the rules on all of us. Not only is this the new reality for brands trying to reach and inspire a connection with consumers, but it’s also the new reality for companies seeking to reach and drive a relationship with their employees.

So what do employees today expect and want in exchange for their attention and loyalty? Given Rapt Media’s focus on enhancing the company-employee connection, we were curious to find out.

We recently surveyed 400 full-time employees of large companies in the U.S. to gather insights and opinions about their current employers, company leadership, training materials, and internal communications. Key findings from the report provide a snapshot of employee engagement in the American workplace:


How scPharmaceuticals used interactive video to create training for a diverse audience

How do you go from a complicated, 80-page instruction manual to an easy-to-navigate, interactive learning experience? The eLearning Guild explains how a major pharmaceutical company did just that in the latest in its series of in-depth case studies profiling strategic HR and learning and development solutions utilizing interactive video, personalization, and storytelling.

Though this case study focuses on innovative uses of interactive video for medical device training, as The eLearning Guild’s director of research Sharon Vipond, Ph.D. points out, its lessons learned extend far beyond the realm of healthcare and medical device training.


How Aon Hewitt uses interactive video to create innovative consumer learning experiences

“The learning and development community is fully awakening to the power of interactive video,” says the eLearning Guild’s director of research, Sharon Vipond, Ph.D. A few months ago, the eLearning Guild approached us to partner on some in-depth case studies. Needless to say, we were psyched! Over the last few months, Vipond has been doing extensive research and interviews to uncover how companies are incorporating interactive video in their learning curricula. The results? Interactive video for learning is a game-changer (not a gimmick).

The proof is in the pudding, as evidenced in the eLearning Guild’s series of in-depth case studies profiling strategic human resources and learning and development solutions utilizing interactive video, personalization, and storytelling. We’re excited to share the first in this case study series, featuring Aon Hewitt, the leading global provider of human resources solutions and outsourcing services.


Why are marketers struggling to prove ROI?

Marketers have a lot on their plates. Not only are they tasked with creating effective and compelling content, but they’re also in charge of managing costs and measuring performance along the way. Today, we’ll explore the latter—specifically, the ongoing struggle to prove ROI.

Our recent survey of 500 marketers revealed:

  • 60% of business marketers say they’re unable to measure ROI on the content they produce
  • 49% are unable to measure content performance across all channels in aggregate