AllianzGI Rapt Media-Powered Interactive Recruitment Video Wins RAD Award

by Jen Bergen |

Rapt Media partner Casual Films takes home award for 'Best Candidate Interaction'

BOULDER, Colo. – Feb. 1, 2017 - Rapt Media, a leader in groundbreaking interactive video technology, announced today that Allianz Global Investors, along with Rapt Media partner Casual Films, are this year's winner of a RAD award in the category of "Best Candidate Interaction."

The RAD Awards, considered to be the Oscars of the recruitment advertising industry, recognizes all areas of recruitment communications and celebrates the very best that the industry has to offer.

AllianzGI's winning project, "Welcome to the Investment Factor," confronts the challenging misconceptions of the financial services sector. Working with Casual Films, AllianzGI created an immersive experience that more deeply revealed the company’s organizational culture, work environment, and onsite facilities.

The RAD Awards judges described the experience as a "high-quality brand experience which they think is exceptional, providing an entertaining and insightful view into the culture of AllianzGI. It made a potentially dry subject extremely entertaining."

AllianzGI's interactive game allows players to explore a day-in-the-life at the company before even considering submitting a resume. With the goal of successfully managing their funds, the experience awards players points for strategic, well-researched decisions. Players can also lose points for making rushed, uninformed decisions.

"The tools we were using for attracting new hires and appealing to current employees were based in the past, rather than current day," Tony White, Head of Learning & Development and Talent Management at AllianzGI, said in a recent case study from The eLearning Guild. "Interactive video enabled us to appeal to the millennial generation, and show our tenured employees that we are up to date with technology and open to innovation."

Interactive video experiences are an excellent tool for recruitment. "As we found with The Investment Factor for AllianzGI, users were engaged 4x longer than for video alone and left feeling more engaged and informed about roles within the firm," said Casual Films. "This tech is advancing all the time, making it possible to even psychometrically test candidates as they play. Who wants a stack of CVs anyway?!"

To learn more about how AllianzGI used storytelling, interactive video, and gamified learning to quickly drive more qualified, engaged applicants, download the eLearning Guild's in-depth case study here.

About Rapt Media
Rapt Media offers a compelling alternative to engage employees and consumers, inspiring them to act. Our cloud-based interactive video platform drives deeper engagement resulting in enhanced learning and rapid behavior change

About the RAD Awards
From best employer brand through social media to best campaign, The RAD Awards recognizes all areas of recruitment communications and celebrates the very best that the industry has to offer. Since 1990, we’ve invited direct recruiters, agencies and HR professionals to enter and we’ve seen some truly outstanding work. Each year our judges, industry experts in a variety of different specialisms, see campaigns and projects that push the boundaries and expand into new territory.


Jennifer Burak
VP of Marketing

Report: Engagement in the Age of the Customer