BOULDER, Colo. – March 10, 2016 – Erika Trautman, CEO and founder of Rapt Media, a leader in groundbreaking interactive video technology, recently sat down with Jim Nail, Forrester Research principal analyst serving B2C marketers, to discuss the influence of emerging content technologies on personalization, consumption, data, and ROI, and the shifting content marketing landscape.
(more…)Rapt Media, Forrester Research Host Interactive Interview on Content Marketing and Influence of Emerging Technology
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Jen Bergen
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Mar 10, 2016
Rapt Media Study Finds Content Creators Are Investing in the Wrong Technology
by
Jen Bergen
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Mar 2, 2016
Marketers Continue to Rely on Distribution Technology to Drive Personalization Instead of Focusing on Better Content Creation Tech
BOULDER, Colo. – March 3, 2016 – Rapt Media, a leader in groundbreaking interactive video technology, today unveiled new survey findings highlighting personalization and deeper engagement as both the top priority and greatest challenge for content marketing creatives, and demonstrates that they aren’t thinking about engagement measurement when creating content.
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