Passive Video Content is Dead and Engaging Online Experiences are Everything for Brands and Marketers, According to Rapt Media Research

by Jen Bergen |

Nearly Two Out of Three Consumers Spend More Time Watching Video if Invited to Participate

BOULDER, Colo. - Aug. 18, 2015 - Marketers looking to leave an impression on consumers need to offer more control through choice by inviting customers to participate in online video content, according to findings shared in The Power of Choice: The Growing Divide Between Customer Experience and Video, a research report from Rapt Media. The report offers valuable insight on the behaviors and preferences of...


Forbes Insights Digital Transformation Report