This post was originally published on PitneyBowes.com on March 6, 2017.

There’s no question that video has emerged as the clear front-runner in the never-ending race to captivate and motivate audiences. According to recent data from Cisco, video will account for a whopping 80 percent of web traffic by 2019. In 2016 alone, Facebook, Snapchat, and YouTube saw more than 20 billion video views per day.

Don’t be fooled by the numbers. Despite the popularity of video, video content must compel...

Last week, in addition to announcing the launch of “Storytelling 2.0,” Rapt Media’s interactive video Web series, Rapt Media also announced a partnership with publishing giant Condé Nast to enhance both Condé Nast Entertainment’s original digital video programming as well as its advertising offerings.

If you’re unfamiliar with Condé Nast Entertainment (CNÉ), it’s a division of Condé Nast that focuses on the development, production, and distribution of original TV, feature film, and digital...

August was a busy month for Rapt Media, particularly because of our two big announcements. First, we shared the closing of our $3.1 million round in venture financing, led by Boulder Ventures; and second, we announced the exciting launch of our integration with marketing automation system Eloqua.

And we’re not the only ones excited about this news. We’ve received some great coverage from some big names in tech, such as TechCrunch, VentureBeat, VideoInk, Reuter’s PE Hub, and StreamDaily, as...

“Gamification designer” is listed as one of Mashable’s “10 Crazy Jobs that will Exist in the Future.” While “combining game logic with everyday activities, events, services and products to make the world a more playfully challenging place,” might seem like a silly job description to some, we don’t think it’s too farfetched. In fact, innovative companies are using gamification more and more to create interactive experiences for their customers.

Taking front stage in 2014, gamification is...

Static online video doesn’t harness the nature and power of the Internet. In a recent article published by AdExchanger, a trade publication focused on data-driven digital marketing and programmatic media, author David Kaplan talks with Rapt Media CEO Erika Trautman about how “placing online video's value in ‘sight, sound and motion’ overlooks the true power of new media,” and how Interactive Video is changing that.

It’s been an exciting couple of weeks for us here at the FlixMaster Interactive Video HQ in Boulder, Colorado as we’ve been hustling at events, launching new projects, partnering up with some great channels and communities, and debuting our new pricing model. We’re excited to keep the ball rolling as we round out the summer and transition into the fall - exciting projects and partnerships are coming soon to a FlixMaster player near you!

For our friends who like to fall off the grid on...