This post was originally published on PitneyBowes.com on March 6, 2017.
There’s no question that video has emerged as the clear front-runner in the never-ending race to captivate and motivate audiences. According to recent data from Cisco, video will account for a whopping 80 percent of web traffic by 2019. In 2016 alone, Facebook, Snapchat, and YouTube saw more than 20 billion video views per day.
Don’t be fooled by the numbers. Despite the popularity of video, video content must compel...(more…)