It’s not enough to have a good looking website. Providing digital product experiences that attract attention and forge emotional connections are critical. Experiences that help the consumer by being informative, educational, and inspirational is proven to accelerate the buying cycle and increase loyalty dramatically over time.

Editor's Note: We're thrilled to have Ham Fancher, Rapt Media's senior product engineer, as our guest blogger.

A year ago today, we launched our revamped project authoring platform, known as the Composer, for all customers. The new Composer largely aimed to modernize our project publishing workflow from both a user experience and technology standpoint. This effort included rewriting code for a majority of the existing Composer application, minus a few pieces that were a bit more of a...

Market leaders are always looking for new ways to delight and engage customers. That’s because customer experience matters more than ever. Your customers now require richer interactions, deeper personalization, and greater access to information and options. By leveraging a new kind of video, you can create unique, real-time video experiences that deepen relationships and increase customer loyalty.

Forbes Insights regularly conducts research and reports designed to support both strategic and tactical decisions that business executives make daily. We highly recommend their recent report sponsored by Pitney Bowes, Engagement in the Age of the Customer: Using Technology to Build Relationships, to learn more about how transforming the customer experience through technology is the top competitive advantage for enterprise companies today.

If this was relevant in early 2016 when they wrote...