It's been an action-packed year here at Rapt Media. Some of our Rapt Media 2014 highlights include:

• Client Projects: We had great client projects from the likes of Philips, Martini Racing, Deloitte, inContact, and Cinemax, to name a few.
• Awards: Our work was nominated for both a Mashies and a Webby award. Rapt Media was also dubbed a “Cool Vendor” by Gartner, and a “Trendsetting Product” by EContent Mag.
• Internal Awesomeness: We raised $3.1 million in funding (booyah!), and also launched...

Having a hard time thinking about, planning, and executing an interactive video project? Hey, we hear you – making the leap from traditional linear video to interactive video requires a new way of thinking. In addition, creating an interactive video experience also tends to require sign-off from key stakeholders. The easiest way to get that initial approval hearkens back to the age-old writing technique of “show, don’t tell.”

Imagine trying to pitch an interactive video by showing a linear...

News flash. Americans love online video. In fact, the U.S. watched (or started to watch) 38.2 billion videos in Q2 2014 alone – an increase of 43 percent over last year (Adobe's "U.S. Digital Video Benchmark Report”). And while the number of online video views is on the rise, so is the number of drop-offs. According to Adobe, only about 50 percent of videos watched on desktops are viewed 75 percent of the way through, and that number plummets to 17 percent for mobile devices.

“Started to...