Producing interactive video means thinking about a whole new set of factors that you may not have encountered before when producing traditional linear video: should you build your own solution, or use something that’s pre-made; how will your customers interact with your video on mobile devices; what type of branching structure will be the most effective, based upon the type of content you’re presenting?

To answer these questions (and more), we put together a guide with the best practices for...

In the world of online marketing, consumer engagement is everything and content is still king – especially when it comes to online video.

In an attempt to understand how customers interact with content put forward by brands, Rapt Media recently examined the behaviors and preferences of more than 2,000 consumers in the U.S. and U.K. Our new research report, “The Power of Choice: The Growing Divide Between Customer Experience and Video,” provides some serious insight on what consumers want in...