You probably aren’t surprised to hear that Old Spice has hit another ball out of the park with its new interactive video of Terry Crews, former NFL star and brand identity, controlling a host of percussion instruments with his muscle flexes. The video was uploaded last week and already has 4.7 million views, 10,000 likes on Vimeo, and is referenced in over 29,000 places online. For only a few days of play, that is an impressive return on investment.

What makes this video so popular? How is a...

Interactive content is king, and here's why...

1. Entertainment Lights, cameras, action! FlixMaster uses HTML5 to create branching narratives and options that keep viewers interested, laughing, listening, and learning. Our interface is simple and user friendly. You build the story using our straightforward, three step template and we handle the code to power the whole adventure. We’re generous like that because we like to code.

2. Engagement "Stories are the creative conversion of life itself...

Did you miss FlixMaster Co-Founder Erika’s presentation at Fortune Magazine’s 2012 Brainstorm Tech Conference? Don’t worry, you can still experience the magic of a FlixMaster presentation of interactive video platform right from your own computer! Click the image above to watch our chief hustler presenting last month in Aspen.

Select the image above to open a new window and view the collaboration.

Musicians Feist and Mastodon recently collaborated on a split of their music, titled Feistodon. The video for the song “A Commotion," was built in HTML5 and viewers have the option of toggling between the voices of the two singers. Drag the bar to the far left to hear only the melodies of Canadian songstress Feist and to the far right to hear the harsher vocals of grizzly, metal Mastodon. Rest it somewhere in the middle...