We understand that choosing an interactive video platform is a big commitment. From the creative process, to the amount and type of work required by developers (depending on what’s possible with the platform), to how the content is hosted for worldwide delivery, there are a lot of pieces to consider before making a decision.

We know there are many interactive video development platforms out there, each with their own technical capabilities, so we made it easy for you to get the lowdown on...

Measuring the effectiveness of a campaign is a critical step for any successful marketing initiative. Marketers are under increasing pressure to show ROI on their marketing spend, and we often get asked the question of how do you measure success with interactive video. One of the strongest and most useful features that sets Rapt Media’s interactive video technology apart is the ability to capture rich data that goes beyond the standard metrics such as reach and views.

To explain the...

We believe storytelling is much more engaging when the viewer has a choice in what they experience. We wanted to give viewers a way to interact with a new world of possibilities previously unimaginable with traditional, linear video, so we created our new brand video entitled “Future of Video,” to showcase Rapt Media’s technology.

We had a great time creating our own interactive brand video, and even though we eat, drink, and breath Rapt Media, we still learned a lot in the process. We...

Interactive Advertising Bureau (IAB) launched its IAB Arena: Understanding the Digital Advertising Ecosystem with an interactive video powered by Rapt Media. See it here.

The IAB Arena: What is it?

The digital advertising ecosystem can be extremely complicated with new technologies and companies appearing every few months. However, it’s important for professionals and students of all levels to be able to comprehend and discuss digital advertising to excel in their jobs –whether it’s...