An interactive choose-your-own-adventure-style mystery, HUNCH is a FlixMaster-powered web film about romance author Kaitlyn Camrose, who mysteriously dies in what seems to be an empty hotel room. She’s vacationing with her older husband and his son. As the viewer, you direct Detective Kyle Marquette’s murder investigation from beginning to end, choosing his actions at crucial decision making moments during the story.

If the web had no links, it would be a terrible experience. Most online videos today are dead ends; a single viewing experience with no options to navigate elsewhere. Linking videos together with other videos or maps, photos, stills, or forms captures information. We call this technology “branching videos."

In our pitch a year ago at TechStars demo day, we used the example of Domino’s Pizza’s sedentary video versus an interactive one by a much smaller brand, Hell Pizza. Hell Pizza had a mere...