This article was originally posted on Adotas.com on February 26, 2014. 

I’m a huge fan of live sports in general, but the drama and excitement of the Olympics takes it to another level altogether. Every two years I’m delighted by the privilege to spend two weeks watching the best athletes on Earth competing against each other in sports I will never experience myself (Skeleton – really?). Yet with limited hours in the day and only basic cable to quench my thirst for Olympic drama, I turned to...

While Interactive Videos aren’t necessarily new (remember Dragon’s Lair?), they are definitely growing in utility, sophistication, and popularity. Today, with easy-to-use platforms like Rapt Media’s, anyone with a creative eye and some video experience can create an amazing Interactive Video (IV). So to help you get started with building your own successful IV, we’re launching a new weekly series of Interactive Video Tips. Each week we’ll demystify different pieces of the IV puzzle (which is...

This article about Interactive Video as a corporate communication tool was originally published on Wired's Innovation Insights blog on February 18, 2014. 

All businesses struggle with communication. Getting the right messages across to customers is a constant challenge, but finding a way to communicate between departments, with external stakeholders, and with investors is a whole other issue – and one that we all deal with. And more and more companies see online video solutions as a...

Earlier this month, Rapt Media CEO Erika Trautman sat down with ClickZ, a website that covers interactive marketing news, to talk about the state of Interactive Video (IV) and how Rapt Media’s platform is changing online marketing. Along with the full article, which is definitely worth a read, ClickZ also posted a video of Trautman’s answers to questions such as the inspiration behind Rapt Media, what we’ve seen from in the IV space so far, how IV is evolving, what kind of results we’re...

Today, we’re thrilled to announce that our patent-pending Site Pairing technology is officially out of beta and into the hands of creatives, marketers, brands, and agencies. Our new Site Pairing technology, which creates a link between your video and your website, allows your creative or content team to quickly and easily build a scalable Interactive Video (IV) framework that enables communication between your videos and your website.

"Online Videos have traditionally been dead ends to...

This article was originally published by Huffington Post on February 7, 2014.

Thirty years ago, Apple released its iconic 1984 Super Bowl commercial. It aired only once during the Super Bowl, yet it's considered one of the most memorable and successful commercials to date. And while Super Bowl commercials, which are often the highlight of the game to non-football-watching fans, have certainly changed a great deal over the past 30 years -- higher-definition footage, greater costs, more...

In an article published to by ClickZ.com yesterday, author Liva Judic speaks with Rapt Media CEO Erika Trautman about why video targeting is not enough for advertising, and how building interactivity into ads is the solution.

Trautman explains in a video accompanying the article that smart brands and marketers know they need to create video content since it’s the No. 1 way that people are getting information about brands and products, and that with the rise in tablets and smartphones, brands...

This article was originally published by Entrepreneur.com on February 4, 2014. 

Companies whose products many of us use daily – Dropbox, Twitter, and, of course, Facebook – all sprouted from tiny startup seedlings. And while these all serve as great success stories, the truth is that most startups won’t see this level of achievement. It’s no secret that for every Instagram, there are hundreds of other apps that fail simply due to oversaturation. And yet that fact hasn’t slowed the startup...