Good content starts with understanding your audience and personalizing the experience to match their unique interests. But how is this achieved? It starts with the content itself. Personalized, engaging, interactive content enables a customer-centric experience while capturing content analytics and insights that allow marketers to further optimize the content experience.

Our recent survey of 500 marketers reveals the key to creating good content.

Here's what they said:

• 76% say the key to...

The “rules of engagement” have changed, and marketers are struggling to adapt to an evolving content landscape. Creating one-size-fits-all content and distributing it across channels is no longer a viable strategy for driving personalization, meaningful customer connections, and, as we’ve discovered, it also doesn’t drive the metrics that marketers direly need.

We recently surveyed over 500 marketers to understand how they're approaching content personalization and where they’re struggling...