by Basho Mosko | Nov 14, 2012 | Company News
FlixMaster and Sony Creative Software Partner to Offer Sony Creative Software Users Access to FlixMaster’s Game-Changing Interactive Video Platform
Easiest and Most Powerful Platform to Create E-commerce, Entertainment and E-learning Projects Available for a Limited-time, Sony Creative Software-only Promotion
BOULDER, CO–November 14, 2012–FlixMaster (www.flixmaster.com), the first user-driven online video platform that radically changes the video experience for producers and viewers alike, and Sony Creative Software (www.sonycreativesoftware.com), a leading global provider of professional editing and authoring applications, announced today that the two companies have partnered to offer Sony Creative Software users exclusive access to FlixMaster’s cloud-based interactive video creation and editing platform for only $19.95/month. For a limited time, Sony Creative Software users can experience the enterprise level power of FlixMaster’s interactive editing platform at a fraction of the cost.
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by Basho Mosko | Nov 14, 2012 | Press Releases
Easiest and Most Powerful Platform to Create E-Commerce, Entertainment, and E-Learning Projects Available for a Limited Time, Sony Creative Software-Only Promotional Offer
BOULDER, Colo., November 14, 2012 — FlixMaster (www.flixmaster.com), the first user-driven online video platform that radically changes the video experience for producers and viewers alike, and Sony Creative Software (www.sonycreativesoftware.com), a leading global provider of professional editing and authoring applications, announced today that the two companies have partnered to offer Sony Creative Software users exclusive access to FlixMaster’s cloud-based interactive video creation and editing platform for only $19.95/month. For a limited time, Sony Creative Software users can experience the enterprise level power of FlixMaster’s interactive editing platform at a fraction of the cost.
FlixMaster and Sony will offer this special Sony Creative Software group-only subscription rate to its millions of users via its monthly user newsletter, scheduled to be emailed November 15, giving Sony Creative Software users special access to FlixMaster’s enterprise-level, interactive editing platform, which offers the best cloud-based interactive building tools for scalable e-commerce, entertainment, corporate, and e-learning projects. The special rate includes unlimited project building, unlimited views (sharing with others) and 10GB of storage, allowing anyone in the Sony Creative Software group to try for themselves FlixMaster’s unique visual branching video creation tools that make video non-linear, participatory and social. In addition, Sony will promote FlixMaster in a Webinar on Thursday, November 15, at 9:00 a.m. PT.
“If you believe, as we do, that online video is going to be interactive in the coming years, then FlixMaster is the platform that is going to get you in the game, ahead of the curve,” said Dave Chaimson, vice president of Global Marketing for Sony Creative Software. “The partnership between Sony Creative Software and FlixMaster presents our users with the most state-of-the-art means to exercise their creativity in ways never before possible. It will spark project creation that will amaze, and meet a broad diversity of consumer needs.”
FlixMaster is the only interactive editing platform that combines the following features to offer an end-to-end video creation experience:
“FlixMaster frees video producers from the constraints of a linear storyline, and we think Sony Creative Software users will be astonished by what they can do with the platform,” said Erika Trautman, CEO and co-founder of FlixMaster. “We’re honored that Sony Creative Software recognized the ingenuity that FlixMaster put into its platform to drive the next generation of online video, and excited that, for the first time, it’s being made available to the a very broad creative market via this exclusive partnership.”
The FlixMaster platform was adopted earlier this year by NBCUniversal/USA Network for a first-ever interactive online video prequel created for the network’s hit TV series “Covert Affairs.” In October, One Kings Lane, an online home design flash sale site, began using interactive video created with FlixMaster to help consumers learn more about its products in an experiential way and to appeal to a new user base.
FlixMaster’s next-generation capabilities enable producers to create non-linear video with multiple navigation paths, and its player API extends the reach of the video outside of the player to interact with the actual website — creating a new paradigm where the video player can be the main navigation point for an entire website. Its drag-and-drop interface allows content creators to link videos to other videos, add links to outside URLs, and leverage its powerful player API to easily create professional-grade, highly interactive projects that drive engagement and e-commerce ROI. FlixMaster videos can quadruple viewing engagement and increase clickthrough rates by up to 800%, and unlike other solutions that require producers to relinquish creative control by sending their videos to “experts” who complete them according to predefined specifications, FlixMaster allows producers to retain complete control from start to finish. FlixMaster handles all of the transcoding and optimization and can either host the published videos or integrate with the company’s CDN of choice. These dynamic, interactive projects can then be embedded on any website or easily shared through social networks. FlixMaster is built in HTML5 to integrate seamlessly with iPads and other tablets.
About FlixMaster
FlixMaster (www.flixmaster.com) is a pioneering interactive video platform that offers a radically new video creation and viewing experience. With FlixMaster, anyone — from individuals to businesses — can create and share next-generation videos that inspire, engage and interact with viewers. Unlike complex and costly video creation tools, FlixMaster provides a simple drag-and-drop interface that allows the producer to easily create videos that are non-linear, participatory and social. FlixMaster-made videos get significantly higher clickthroughs, engagement and ROI than their standard online counterparts. Finally, video is freed to act as an interactive educational tool, a powerful e-commerce engine, or as the ultimate entertainment vehicle where viewers can create their own adventures and choose their own story outcomes. Headquartered in Boulder, CO, FlixMaster was co-founded by an Emmy Award-nominated producer and a video game designer, and is a TechStars 2011 company.
by Basho Mosko | Sep 20, 2012 | Company News, Project Examples
An interactive choose-your-own-adventure-style mystery, HUNCH is a FlixMaster-powered web film about romance author Kaitlyn Camrose, who mysteriously dies in what seems to be an empty hotel room. She’s vacationing with her older husband and his son. As the viewer, you direct Detective Kyle Marquette’s murder investigation from beginning to end, choosing his actions at crucial decision making moments during the story.
Do you inspect the body or interview witnesses? Listen to audio recordings or review surveillance video footage? Each option has a ten second countdown, limiting your opportunity to weigh the choices for very long. Writer/director Ryan Hunter Phillips and producer Doug Landers believe interactive content is the future of entertainment and advertising. We might be biased but we tend to agree.
Think you have what it takes to help Detective Marquette crack this case? There’s only one way to find out. Below, FlixMaster presents HUNCH:
by Basho Mosko | Sep 11, 2012 | Mobile and HTML5
If the web had no links, it would be a terrible experience. Most online videos today are dead ends; a single viewing experience with no options to navigate elsewhere. Linking videos together with other videos or maps, photos, stills, or forms captures information. We call this technology “branching videos.”
In our pitch a year ago at TechStars demo day, we used the example of Domino’s Pizza’s sedentary video versus an interactive one by a much smaller brand, Hell Pizza. Hell Pizza had a mere one fifty third of the annual budget that pizza giant Domino’s utilized yet their video had 4M hits to Domino’s 800K. Why?
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by Basho Mosko | Aug 31, 2012 | Mobile and HTML5
You probably aren’t surprised to hear that Old Spice has hit another ball out of the park with its new interactive video of Terry Crews, former NFL star and brand identity, controlling a host of percussion instruments with his muscle flexes. The video was uploaded last week and already has 4.7 million views, 10,000 likes on Vimeo, and is referenced in over 29,000 places online. For only a few days of play, that is an impressive return on investment.
What makes this video so popular? How is a single piece of flash content so compelling? It has to do with the video’s interactive integration with Vimeo. Let’s walk through the process.
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